Link Building Strategies For 2018

Link Building Strategies For 2018



Link building is​ very pain staking process because it​ consumes lot of​ time and​ also see the​ results only gradually. During the​ past few years webmaster exchanged mails to​ other webmaster to​ gain inbound links to​ their website which is​

commonly called "Link Exchange" during the​ year 2018 many link farms, link directories and​ building and​ selling link website and​ companies popped up just to​ carter this sector. Since search engines still value these links like MSN

which gives importance to​ anchor text links pointing to​ any website in​ their algorithm. But after some of​ the​ major update of​ Google in​ 2018 and​ especially the​ Jagger update which was done in​ 3 phrases over a​ period of​ 40 days made

webmasters and​ SEO experts to​ give a​ second through about reciprocal linking.

Reciprocal linking was a​ method to​ artificially increase the​ link popularity of​ the​ website and​ gain search engine ranking. However after Google Jagger 3 update webmaster and​ website promotion experts learned that their website was

dropped to​ a​ few hundreds of​ pages in​ the​ search engine results. What happened was Google discounted or​ gave no value to​ those kinds of​ links build artificially by webmaster to​ gain link popularity. Besides website which has high quality

inbound links replaced those ranking which was previously enjoyed by other websites. Inbound links doesn't mean just links pointing to​ the​ website; it​ should be from authority website and​ should be seen as​ natural by search engine

spiders. Any kind of​ artificial method to​ gain inbound links will be identified by these spider bots and​ there will be a​ drop in​ those particular website ranking.

The important tips and​ techniques to​ be used in​ future link building for​ 2018 are as​ follows.

1) Reciprocal link - Before I go further I would like to​ tell you that reciprocal linking is​ not dead. for​ example if​ you run a​ website on pets supplies and​ linking to​ a​ dog grooming website it​ is​ definitely take in​ to​ consideration by search

engine, since it​ adds value and​ information for​ the​ visitor to​ these websites.

2) Directories links - a​ link from Dmoz and​ yahoo directory is​ still considered as​ gold by Google and​ eventually your website will be included in​ Google directory is​ you are listed in​ Dmoz. Directory submission is​ not bad idea but if​ you run

a website related to​ real estate and​ submitting to​ non related directory it​ is​ not given value and​ will be discounted. the​ quality of​ the​ link matters rather than number of​ links. So try to​ get links from your Niche areas and​ directories.

3) Be a​ Content provider:- This is​ pretty tough but worth the​ effort that means give people a​ reason to​ link to​ your website. the​ reasons could be if​ you provide information to​ relate to​ our niche area on your site. I mean unique content and​

where webmaster can't find these kinds of​ information and​ it​ will be useful to​ reader in​ your niche area. Create an​ article section in​ your own website, so definitely you will get requests from other webmasters to​ link to​ your site.

4) Think out of​ the​ box to​ get links: - Send testimonials for​ products and​ services which you have used and​ ask a​ link pointing to​ your website. Conduct interviews with professionals in​ your niche area.

5) Press release:- Submitting a​ press release related to​ new services, features or​ products which you are launching will have drastic effect to​ gain links and​ popularity to​ your website. Submitting press release is​ fast catching up with

webmasters. There are many publishers and​ subscribers looking for​ latest news and​ content. So by submitting a​ press release you gain a​ wide publicity.

6) Submitting articles.- This is​ a​ form of​ viral marketing or​ like a​ virus because you articles submitted to​ article banks and​ ezine publishers will be picked by hungry webmaster and​ publisher looking for​ free reprint content. Imagine this

article which i have written might be picked up in​ newsletters and​ online publishers which in​ turn gain me a​ free inbound link.

So the​ bottom line is​ try to​ gain maximum inbound links from authority sites and​ your niche related website. This will definitely make your link building for​ the​ year 2018 a​ better experience and​ see your website visibility and​ popularity gain

new heights.




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