Link Acquisition A Beginners Guide

Link Acquisition A Beginners Guide



Link Acquisition – a​ Beginners Guide
In-bound links are a​ major part of​ Search Engine Optimisation and acquiring themcan be a​ cumbersome task .​
Link addresses, email addresses, anchor text anddescriptions get misplaced, code gets miss-written and link managers becomestressed .​
I​ am still yet to​ find a​ piece of​ software which delivers the results that Idesire from a​ link building program .​
Despite this link building is​ a​ major aspect of​ asuccessful Internet Marketing Campaign.
In designing a​ link building campaign there are many attributes that need to​ betaken into account .​
The following needs to​ be decided: the form of​ inbound linksdesired, linking anchor text and description, theme of​ sites (if any) accepted and thedesired link acquisition method .​
Lets start by discussing the form of​ in-bound linksavailable.
There are many forms of​ in-bound links: reciprocal links, one way links and thegrowing trend of​ triangular links .​
Reciprocal links are links which are traded with themost ferocity by Search Engine Optimisation Professionals as​ they are the easiest toattain .​
One way links are the most sought after links but the hardest links toachieve .​
Triangular links are the middle child, they are better than reciprocal linksbut, as​ there is​ an​ outbound link involved, they are not as​ good as​ one way links .​
Agood internet marketing strategy will include all of​ the above type of​ links as​ they alloffer benefits to​ a​ sites search engine position and overall success.
Anchor text and description generation is​ one of​ the most important aspects of​ asuccessful link campaign .​
a​ well structured, key word rich, anchor text anddescription can result in​ greater key word emphasis to​ search engines and higherclick through ratios .​
When building anchor text and description take into account theresearch results of​ Pay Per Click advertising .​
Advertisements which have the firstletter of​ every word capitalized receive the greatest click through ratio – implementthis in​ your anchor text and description .​
In-bound links are not only good for greatersearch engine position but also for traffic! I​ have seen sites that get 25% of​ theirtraffic from in-bound links!
When acquiring links for a​ site you need to​ decide whether you will only accept linksfrom sites of​ a​ relevant theme, pages of​ a​ relevant theme or​ sites and pages of​ anytheme .​
For example if​ your site is​ a​ travel related site, will you only accept linksfrom other travel related websites/webpages or​ from any website/webpage .​
Thisdecision has a​ major influence on success as​ it​ can drastically affect your linkacquisition campaign .​
Most Search Engine Optimisation Professionals believe thatyou should only accept links from relevant themed websites.
The most important part of​ link building is​ the adaption of​ a​ successful link buildingstrategy .​
There are many link building strategies currently being used: link baiting,reciprocal link email blasts, directory submission, link to​ us page optimisation, paidtext link advertising, the list goes on and on .​
a​ good internet marketing campaignwill involve a​ combination of​ the most successful link building techniques for yourwebsites and your industry.
While Link acquisition is​ a​ major part of​ Search Engine Optimisation and it​ can be acumbersome task .​
Ensure that you don’t expend all your energy in​ acquiring linkswhen well written, informative content will result in​ natural link acquisition




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