Link Acquisition A Beginners Guide
Link Acquisition – a Beginners Guide
In-bound links are a major part of Search Engine Optimisation and acquiring themcan be a cumbersome task .
Link addresses, email addresses, anchor text anddescriptions get misplaced, code gets miss-written and link managers becomestressed .
I am still yet to find a piece of software which delivers the results that Idesire from a link building program .
Despite this link building is a major aspect of asuccessful Internet Marketing Campaign.
In designing a link building campaign there are many attributes that need to betaken into account .
The following needs to be decided: the form of inbound linksdesired, linking anchor text and description, theme of sites (if any) accepted and thedesired link acquisition method .
Lets start by discussing the form of in-bound linksavailable.
There are many forms of in-bound links: reciprocal links, one way links and thegrowing trend of triangular links .
Reciprocal links are links which are traded with themost ferocity by Search Engine Optimisation Professionals as they are the easiest toattain .
One way links are the most sought after links but the hardest links toachieve .
Triangular links are the middle child, they are better than reciprocal linksbut, as there is an outbound link involved, they are not as good as one way links .
Agood internet marketing strategy will include all of the above type of links as they alloffer benefits to a sites search engine position and overall success.
Anchor text and description generation is one of the most important aspects of asuccessful link campaign .
a well structured, key word rich, anchor text anddescription can result in greater key word emphasis to search engines and higherclick through ratios .
When building anchor text and description take into account theresearch results of Pay Per Click advertising .
Advertisements which have the firstletter of every word capitalized receive the greatest click through ratio – implementthis in your anchor text and description .
In-bound links are not only good for greatersearch engine position but also for traffic! I have seen sites that get 25% of theirtraffic from in-bound links!
When acquiring links for a site you need to decide whether you will only accept linksfrom sites of a relevant theme, pages of a relevant theme or sites and pages of anytheme .
For example if your site is a travel related site, will you only accept linksfrom other travel related websites/webpages or from any website/webpage .
Thisdecision has a major influence on success as it can drastically affect your linkacquisition campaign .
Most Search Engine Optimisation Professionals believe thatyou should only accept links from relevant themed websites.
The most important part of link building is the adaption of a successful link buildingstrategy .
There are many link building strategies currently being used: link baiting,reciprocal link email blasts, directory submission, link to us page optimisation, paidtext link advertising, the list goes on and on .
a good internet marketing campaignwill involve a combination of the most successful link building techniques for yourwebsites and your industry.
While Link acquisition is a major part of Search Engine Optimisation and it can be acumbersome task .
Ensure that you don’t expend all your energy in acquiring linkswhen well written, informative content will result in natural link acquisition
