Keyword Selection For Search Engine Optimization SEO

Keyword Selection For Search Engine Optimization SEO



Choosing your primary keywords may be one of​ the​ most difficult parts of​ good SEO. it​ is​ also,​ however,​ one of​ the​ most important. When you​ begin optimizing your website for search engines,​ you​ will need to​ choose one primary keyword or​ keyword phrase,​ and four to​ six secondary keywords.

These keywords are going to​ be essential later on. you​ won't just use them for a​ single page on​ your website. Instead,​ they should feature prominently on​ each page of​ your website,​ in​ any website-related blogs,​ in​ any website-related newsletters,​ and in​ any website-related press releases. SEO goes beyond just a​ website.

With that in​ mind,​ look for keywords that will stand the​ test of​ time. Avoid keywords that are too general; you​ want targeted keywords for targeted traffic. But don't swerve to​ the​ opposite extreme; a​ keyword is​ no good if​ it's something so specific that no one would ever search for it.

Your secondary keywords can be a​ little more flexible than your primary keyword or​ keyword phrase. Pick the​ words people are most likely to​ use when searching for your product or​ information. you​ should ideally have between four and six secondary keywords,​ but if​ necessary,​ pick as​ many as​ ten. Don't go above ten,​ as​ too many keywords end up diluting the​ importance of​ any of​ your keywords.

Look for a​ blend of​ general and specific secondary keywords. Better yet,​ make one or​ two of​ them keyphrases,​ such as​ "handcrafted knit scarves" that blend the​ specifics of​ the​ three words together with the​ generalness of​ each individual word.

Once you​ have your keywords,​ don't limit them to​ just your website. Use your primary keyword phrase every time you​ link to​ your website,​ in​ blogs,​ in​ newsletters,​ and in​ RSS feeds. Don't overlook relevant forum signatures! the​ right keywords,​ used in​ the​ right way,​ can be invaluable.




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