Keyword Research And Analysis Strategies 1 Overview

Keyword Research And Analysis Strategies 1 Overview

Good search engine optimization experts perform extensive keyword research and​ analysis prior to​ starting any SEO campaign. Much like PPC marketing, obtaining a​ large list of​ related keywords gives a​ search marketer the​ opportunity to​ select the​ most profitable and​ high traffic terms. Without a​ large list of​ keyword phrases, choices for​ optimization are slim and​ probabilities for​ success decline along with it.

Armed with a​ good research tool (which is​ usually a​ paid version), a​ SEO collects a​ large subset of​ related terms in​ a​ list and​ analyzes the​ competition levels for​ the​ ones with higher search traffic first. it​ is​ important for​ web marketers to​ understand that keyword research tools are not perfect in​ their data by any means. This is​ because many of​ the​ search tools available gather data from meta search engines. Unless the​ search tool is​ directly linked to​ the​ actual search engine database and​ outputs data in​ it's entirety, there is​ always room for​ possible error since the​ data collection method is​ not perfect in​ itself. for​ search engines to​ provide direct access to​ this data without limitations would be any SEOs dream come true. This, however, is​ unlikely to​ happen because the​ potential for​ abuse is​ just too high. There are two ways keyword research tools may not report completely accurate data. First, your tool of​ choice may output incorrect daily or​ monthly search traffic. Second, it​ may not list other keywords that are actually being searched for. Just because the​ data isn't perfect doesn't mean it​ isn't useful. We can still deduce relative search traffic strengths from the​ numbers given so you can feel reasonably safe, in​ general, when viewing traffic potential on relative terms.

Great SEOs, though, are not only looking for​ the​ most targeted and​ relevant search terms but are also seeking keywords and​ search phrases that have a​ decent chance of​ getting ranked in​ the​ search engines. Like any marketplace, there are gaps and​ opportunities which competent SEOs will seek out before expending a​ large amount of​ resources on optimizing similar good search phrases. This is​ because similar, yet relevant, search terms have varying levels of​ difficulty and​ competition levels. After collecting a​ large subset of​ related terms in​ a​ list, a​ SEO analyzes the​ keyword competition levels for​ the​ ones with higher search traffic first.

For websites starting their optimization, it​ is​ highly recommended the​ internet marketer goes after the​ low-hanging fruit. Why? This simply means to​ quickly rank for​ terms with the​ least competition levels and​ reasonable traffic volume. Many inexperienced to​ the​ SEO game, naturally lean towards the​ highest search traffic terms first. This is​ the​ single biggest mistake newbies make and​ sets them up for​ failure before the​ SEO campaign even gets started. Let's say you sell diamond jewelry. an​ amateur would go for​ “diamond jewelry” as​ their first target since this keyword yields a​ higher number of​ searches. in​ most cases, however, the​ keyword which is​ the​ most intuitive is​ not the​ one to​ go after because it​ is​ the​ most generic term for​ that product. Rather than going after “diamond jewelry”, you have a​ choice of​ related terms such as​ “black diamond jewelry”, “blue diamond jewelry”, “discount diamond jewelry”, “blue diamond wedding jewelry” and​ so on. of​ course, you'd generally only optimize for​ products you actually sell so as​ to​ increase sales conversion and​ not mislead your visitors. Thus, if​ you don't offer “blue diamond jewelry”, you don't want to​ go after it​ unless your expertise as​ a​ diamond retailer tells you that black diamonds are far superior to​ blue diamonds and​ you are attempting to​ sway potential buyers of​ blue diamonds to​ black diamonds as​ a​ strategy.

With a​ more straightforward approach to​ optimization, these search terms “black diamond jewelry”, “blue diamond jewelry”, and​ “discount diamond jewelry” show significantly lower search numbers relative to​ “diamond jewelry”. These keyword phrases are considered tier two search terms. Jewelry and​ diamond jewelry are considered tier one search terms. for​ most niche markets, optimizing for​ more specific terms and​ directing the​ visitor to​ the​ related subpage of​ the​ website converts a​ whole lot better than general terms. Therefore, it​ is​ a​ great strategy to​ go ahead and​ optimize for​ these tier two keywords (after you've confirmed the​ competitiveness of​ the​ keyword search phrase). By building up traffic for​ the​ a​ bigger basket of​ lesser competitive terms, you will be able to​ have the​ equivalent traffic levels as​ if​ you were going after one or​ two difficult search terms. You'll reach your goal of​ getting higher search rankings with faster and​ with less resources.

There is​ also another benefit many fail to​ realize. Notice also that the​ terms above have the​ base term “diamond jewelry” in​ them. as​ an​ experienced SEO company, we have found that you are getting credit for​ the​ base term even though you aren't specifically going after it​ in​ your inbound anchor link text. Furthermore, in​ terms of​ business cashflow, it​ is​ going to​ be much easier to​ rank the​ lower search traffic terms first and​ therefore start getting some sales to​ generate more profit that can be channeled into the​ tougher key phrases. Rather than hoping to​ rank a​ tougher search term which usually takes longer and​ costs more, it​ makes sense to​ generate profits that can be applied towards further aggressive Internet marketing and​ ensure that your pool of​ marketing funds don't dry up before getting higher search engine rankings. Once you reach the​ top ten rankings for​ the​ tier two or​ tier three search terms, your attempt to​ rank your website for​ tier one terms, jewelry and​ diamond jewelry or​ even gold jewelry, will be an​ easier climb to​ the​ top.

We'll cover how to​ perform detailed keyword and​ competition analysis in​ part two of​ this article. in​ the​ meantime, here are some useful free online keyword tools for​ starters (search for​ these terms specifically and​ the​ top result will be what you're looking for):

WordTracker Free Keyword Tool
Google Adwords External Keyword Tool
Overture Search Suggestion Tool

More search engine optimization resources are available on our SEO tools page.

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