Keep It Simple Stupid A Guide To Useful Web Design

Keep It Simple Stupid A Guide To Useful Web Design

Keep it​ Simple Stupid

Simple website design is​ a​ vastly underestimated tool in​ a​ web designer/marketers arsenal.

Keeping a​ web page simple and​ uncluttered has benefits on both aesthetic and​ practical levels. the​ rise of​ interactive Web 2.0 sites, the​ need for​ endless plug-ins and​ add-ons can often deter less experienced users from a​ site before they have the​ chance to​ make use of​ anything it​ has to​ offer, so it​ is​ always important to​ think of​ you target demographic before deciding how to​ go about constructing your site.

If your site relies on returning traffic it​ may be worth incorporating related features, but if​ your site is​ more angled towards one-off visitors it​ is​ more worth your while keeping the​ site fast and​ intuitive to​ use.

Maintaining an​ aesthetically simple and​ effective site can be achieved by ensuring your pages are uncluttered, your colour schemes are easy on the​ eye and​ your navigation is​ intuitive. Background tools such as​ CSS can help you acheive this.

The advantages of​ this sort of​ thinking in​ web design includes better accessibility and​ site recognition which will help visitors easily identify your site and​ also allow them to​ access information and​ services quickly and​ easily. Put simply, fast and​ easy to​ read websites will help retain traffic at​ your site.

If you have a​ number of​ related sites, maintaining a​ similar design scheme can help visitors to​ recognise your sites more easily. Familiarity and​ trust in​ your sites can help to​ increase the​ numbers of​ returning visitors. it​ will also make the​ actual design and​ construction of​ these websites easier and​ quicker with the​ possibility of​ sharing resources such as​ images, templates, forms and​ style sheets.

'Keeping it​ Simple' also applies to​ any scripts you might have in​ your sites such as​ information request forms. if​ a​ visitor is​ confronted with a​ monster of​ a​ form it​ is​ unlikely that they will take the​ time to​ fill it​ out and​ a​ potential client/customer is​ lost. Simple forms are a​ much better way of​ getting leads from your sites, keep the​ information to​ name, contact details and​ a​ brief description of​ their enquiry, even if​ you require more details, these can be obtained later once you have established a​ dialogue. This should also help to​ reduce the​ number of​ void enquiries.

For many reference based websites, the​ temptation to​ over-complicate things is​ overwhelming as​ it​ becomes easier to​ implement more technically advanced codes and​ layouts. However, while it​ may offer a​ more professional look, it​ is​ important to​ remember that reference websites rely heavily on sensible coding and​ text layouts in​ order to​ make the​ most out of​ search engine rankings.

Your visible copy needs to​ be written in​ clear and​ concise prose. While optimised text may bring visitors to​ your site, it​ will not help keep them there. Make sure you get the​ right balance and​ don't over do one or​ the​ other.

The same principal applies to​ links and​ banners. Try to​ place them in​ eye catching places, such as​ the​ top of​ a​ right hand column. if​ you can find banners that match your color scheme they will make your site look more professional and​ keep attention on the​ actual content of​ your site.

Make sure your site is​ compatible with all of​ the​ major web-browsers. Internet Explorer's dominance among web browsers is​ fading. as​ such, it​ is​ important to​ make sure that your site is​ displayed properly in​ other browsers such as​ Firefox and​ Safari.

If you build links to​ your site, try to​ enure that they all point to​ a​ landing page which clearly states what your site is​ about, what visitors can get out of​ it, and​ clear links to​ any relevant pages. Don't clutter landing pages with unnecessary information.

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