Jagger Google Analytics And The Future Of Search Seo

Jagger Google Analytics And The Future Of Search Seo



Two big things have just happened in​ Google-land: Jagger and Google Analytics. Together,​ these two events may have changed the​ face of​ search forever.

Jagger

First,​ let's discuss Jagger... Just like hurricanes,​ Google updates have names. (A Google update is​ a​ change to​ the​ way Google determines its rankings. Google makes these changes periodically,​ and they're universally feared because they can impact dramatically on​ a​ website's ranking.) the​ latest update is​ called Jagger,​ and it​ has search engine optimizers (SEOs) all around the​ world in​ a​ state of​ panic.

Why was Jagger such a​ fearful update? Simple... With Jagger,​ Google once again outsmarted huge numbers of​ SEOs. you​ see,​ many/most SEOs spend their time (and their clients' money) trying to​ trick Google into thinking that their websites are more relevant and important than they really are. They do this mostly by swapping links,​ buying cheap links,​ and placing links on​ free directories. While there's nothing wrong with these sorts of​ links (i.e. they're not considered 'black-hat'),​ they don't really show that the​ site is​ relevant or​ important. All they really show is​ that the​ site owner has made a​ deal with another site owner. in​ these deals,​ the​ incentive for the​ linking site owner is​ a​ reciprocal link,​ money,​ or​ increased link volume. Google much prefers it​ when the​ linking site adds the​ link simply to​ enhance the​ value of​ their content or​ to​ increase their own credibility and authority.

In other words,​ Google wants its search results to​ contain relevant,​ important sites,​ not sites that merely appear to​ be relevant and important. to​ this end,​ Google invests millions of​ dollars and employs the​ world's smartest mathematicians to​ create algorithms which identify sites that are trying to​ trick them. And that's exactly what Jagger did; and when it​ found those sites,​ it​ simply adjusted their ranking to​ more accurately reflect their true importance. (Unfortunately,​ it​ also demoted some sites which actually deserve a​ high ranking. it​ is​ hoped that these mistakes will be ironed out with future minor updates,​ but that's a​ topic for another article...)

From a​ technical standpoint,​ Jagger was well described by Ken Webster in​ his article,​ 'Google's Jagger Update - Dust Begins to​ Settle?' - http://www.webpronews.com/topnews/topnews/Jagger . to​ summarize,​ Jagger:
1) Increased importance placed on​ IBL (Inbound Links) Relevancy?
2) Increased importance placed on​ OBL (Outbound Links) Relevancy?
3) Promotion of​ relevant Niche Directories (related to​ #1 & #2)?
4) More weight thrown back to​ PR @ top domain?
5) Increased importance on​ AdSense placement relevancy?
6) Possible introduction of​ CSS Spam filtering?
7) Overall Blog demotions?
8) New and unresolved "canonical" issues?

Some more interesting effects were reported by WG Moore (http://www.sitepronews.com/archives/2018/nov/9.html) who runs a​ number of​ test sites for SEO purposes. By monitoring the​ links to​ his test sites as​ reported by Google,​ he established that:

"all reciprocal links had vanished. We think that this is​ because Google is​ down-grading or​ eliminating reciprocal links as​ a​ measure of​ popularity. This does make sense,​ actually. Reciprocal links are a​ method of​ falsifying popularity. Sort of​ a​ cheap method of​ buying a​ link,​ if​ you​ want to​ think of​ it​ that way... During the​ second week of​ the​ Jagger Update,​ a​ few of​ our reciprocal links did come back up. However,​ we also noticed that these were from places where we had highly relevant content. They came from articles where we discussed our area of​ expertise: Web Analytics,​ or​ from forums where we had relevant threads. So we feel that these links came back because of​ content,​ not linking.

The other group that came back up was one-way inbound text links,​ regardless of​ the​ originating web site. These links also had strong relevance to​ our web analytics business. in​ other words,​ they contained keywords and/or phrases related to​ our site and its business."

In short,​ Jagger undid the​ hard work of​ thousands - if​ not millions - of​ people! as​ a​ result,​ hard-won high rankings and revenues plummeted.

Interestingly,​ article PR (article submission) came through Jagger seemingly unscathed. My SEO copywriting website http://www.divinewrite.com ,​ for example,​ went from no.4 to​ no.1 worldwide for "copywriter",​ and I've employed article PR almost exclusively. Whether it​ was promoted or​ the​ sites around it​ were demoted,​ one thing is​ clear: article PR is​ one of​ the​ best ways to​ obtain a​ high ranking.

Google Analytics

The second monumental event to​ occur recently was Google Analytics - http://www.google.com/analytics/index.html . Google Analytics is​ a​ free web-stats solution which not only reports all the​ regular site stats,​ but also integrates directly with Google AdWords giving webmasters and insight into the​ ROI of​ their pay-per-click ads. According to​ Google,​ " Google Analytics tells you​ everything you​ want to​ know about how your visitors found you​ and how they interact with your site."

Why is​ this such a​ landmark move? Because for the​ first time ever,​ Google will have access to​ your real web stats. And these stats will be far more accurate than those provided by Alexa - http://www.alexa.com . Furthermore,​ Google's privacy statement says: " We may also use personal information for auditing,​ research and analysis to​ operate and improve Google technologies and services." - http://www.google.com/intl/en/privacy.html . Now let's put two and two together:
1) Google is​ 'giving' every webmaster in​ the​ world free access to​ quality web-stats.
2) Millions of​ webmasters will accept this 'gift',​ if​ only because it​ integrates directly with their Google AdWords campaigns.
3) Google will then have full access to​ the​ actual web stats of​ millions of​ commercial websites.
4) Google will have the​ right to​ use these stats to​ develop new technologies.
5) What's the​ next logical step? Google will use these statistics to​ help determine its rankings,​ of​ course!

It should come as​ no surprise. It's been on​ the​ cards - and frequently discussed - for a​ long time. For example,​ Jayde Online CEO,​ Mel Strocen,​ recently published an​ article on​ this very topic,​ ' the​ Future of​ WebSite Ranking' - http://www.site-reference.com/articles/Search-Engines/The-Future-of-WebSite-Ranking.html . She quite rightly asserts that:

"Google's "democratic" vision of​ the​ Web will never be achieved by manipulating algorithm criteria based on​ content. it​ will only be achieved by factoring in​ what is​ important to​ people,​ and people will always remain the​ best judge of​ what that is. the​ true challenge for search engines in​ the​ future is​ how to​ incorporate web searcher input and preferences into their ranking algorithms."

In fact,​ the​ Jayde Online network already owns and operates a​ search engine,​ ExactSeek (http://www.ExactSeek.com) which incorporates user popularity statistics in​ its rankings.

The Future of​ Search & SEO

To date,​ ExactSeek is​ the​ only search engine which uses visitor stats as​ criteria for its rankings. But Google isn't far behind. We all know that Google specializes in​ taking a​ good idea and implementing and adapting it​ brilliantly. This is​ exactly what we'll see in​ this case. By combining link popularity and user popularity statistics,​ Google will be the​ only major search engine to​ consider both what other sites think of​ your website and what your visitors think of​ your website. And because they have the​ most advanced algorithms for assessing link popularity,​ and will soon have access to​ the​ farthest reaching,​ most accurate web stats to​ assess user popularity,​ its competitors will be a​ long time catching up.

So if​ that's the​ future of​ search,​ what's the​ future of​ SEO? the​ future of​ SEO is​ undoubtedly one where:
• one-way text links from relevant pages continue to​ be the​ most valuable links
• reciprocal linking continue to​ decline
• the 'shotgun' approach to​ link buying declines
• mass email link requests decline
• free directory submission declines
• niche directory submission increases
• article PR (article submission) increases
• article submission sites (e.g. EzineArticles,​ GoArticles,​ and ZapContent.com) play a​ much bigger and more important role in​ helping online publishers locate quality articles (due to​ the​ increasing article volume)
• user popularity is​ just as​ important as​ link popularity,​ which means:
o the quality of​ article PR improves in​ order to​ increase site traffic,​ credibility,​ and loyalty
o the quality of​ website content improves in​ order to​ convert traffic and encourage repeat visits

Clearly,​ the​ choices for SEOs will be pretty much limited to​ paying for links at​ niche sites and/or engaging in​ article PR. Being an​ SEO copywriter,​ I may be a​ little biased,​ but for mine,​ article PR is​ the​ hands-down winner in​ this comparison:
• It satisfies Google's criteria for relevance and importance. Linking site owners include your article and link because,​ in​ doing so,​ their site becomes more useful to​ visitors,​ and their business gains credibility and authority.
• It generates hundreds of​ free links quickly enough to​ make it​ worth your while,​ but not so quickly as​ to​ raise red flags at​ Google (in the​ form of​ link dampening).
• Links are permanent and you​ don't have to​ pay to​ keep them there.
• You get a​ lot of​ qualified referred traffic who already trust you​ and your expertise. This satisfies Google's visitor popularity criteria,​ while at​ the​ same time bringing you​ a​ lot of​ extra customers.

(For more information on​ article PR,​ read ' How to​ Top Google with Article PR' - http://www.articlepr.com/SEO_Article_Submission.shtml .)

Conclusion

The lesson from Jagger is,​ don't try and trick Google! They've got more money and more brains than virtually any company in​ the​ world. It'll only end in​ tears! Don't spend time and money trying to​ make your site look important and relevant. Instead,​ spend that time and money actually making it​ important and relevant! Content - the​ real content behind the​ optimization - is​ the​ answer. After all,​ whether it's an​ article or​ a​ web page,​ it's the​ content that keeps 'eyes on​ paper',​ and that's what it's all about.

Happy optimizing!




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