Is Re Centralization The New SEO And Effective Copy Must Have For CMS

Is Re Centralization The New SEO And Effective Copy Must Have For CMS

The Issue:

The Content Management System (CMS) heralded a​ new age. Adding information to​ the​ web was no longer the​ realm of​ a​ solitary webmaster and in​ theory,​ anyone inside an​ organisation could update content,​ post press releases and evolve the​ company’s online presence easily. it​ was a​ revolution.

Using a​ CMS not only makes it​ so much simpler to​ update content and create new pages,​ it​ allows for the​ constant site-wide tweaks needed to​ coast through search engine algorithm changes. And once you​ have a​ dynamic URL rewriter,​ nothing should stand in​ the​ way of​ getting your unique compelling copy into the​ search engines and attracting all sorts of​ traffic. Content is​ “king” after all.

There is​ one major issue however. By de-centralizing the​ editorial process and giving multiple people the​ ability to​ add and change the​ website’s copy,​ your content may actually suffer. Diluted keyword density (effecting search engines results),​ poor readability (incorrect grammar and sentence structure) and uncertain intent (not sales driven enough in​ tone) can lead to​ disastrous copy. Bad writing is​ jarring for the​ user and detracts from your business acumen. Even with an​ Editor to​ oversee new content,​ there may be inconsistencies between writers and the​ process of​ editing and optimising content can be time consuming,​ bringing your “instant” CMS process to​ a​ standstill.

A Solution?

Designers of​ bespoke content management systems for large ecommerce websites know the​ many benefits of​ CMS and are not prepared to​ go back to​ the​ “dark ages”. the​ challenge for the​ designers,​ developers and day to​ day users of​ content management systems is​ to​ ratify the​ search engine and syntax issues,​ while continuing to​ empower web writers.

The answer to​ this challenge may come from re-centralizing the​ final steps of​ the​ edit process while still giving individual writers the​ flexibility to​ add content themselves. Internet savvy companies are looking at​ ways to​ standardize their copy and make the​ output search engine effective,​ by evolving their content management platforms.

The result is​ proactive CMS with a​ built-in process to​ standardize and optimise new content,​ and the​ dawn of​ a​ new age when it​ comes to​ adding content to​ your website.

Is Re Centralization The New SEO And Effective Copy Must Have For CMS

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