Is Product Placement Taking The Place Of Tv Commercials

Is Product Placement Taking The Place Of Tv Commercials



Is product placement taking the​ place of​ TV commercials?
Probably not, at​ least not in​ the​ near future, but it​ is​ beginning to​ get a​ lot of​ attention from the​ companies that have the​ resources to​ invest in​ it .​
With TiVo offering consumers the​ ability to​ eliminate commercials, advertisers have had to​ resort to​ more creative ways to​ reach their target market .​
Staples took advantage of​ this with the​ desk apprentice, Home Depot has done it​ on TLC's Trading Spaces, and​ the​ Audi A8 achieved an​ amazing level of​ exposure in​ the​ Transporter 2 movie trailer.
So just how new is​ this idea of​ product placement? It's not new at​ all really .​
It's commonly known in​ the​ industry that the​ product launch of​ Hershy's Reeses Pieces was jump started through product placement in​ E.T .​
the Extra-Terrestrial, but it​ goes back even farther than that -- Mobil oil used it​ in​ a​ 1949 film featuring Harpo Marx called Love Happy.
Product placement is​ well outside of​ the​ budget of​ most businesses but if​ you think creatively, you can find ways to​ use small scale product placement in​ your favor .​
a​ sports drink manufacturer could provide free products to​ an​ up and​ coming athlete, a​ furniture company could lend their furniture for​ the​ set of​ an​ independent film, or​ a​ clothing company could offer their outfits for​ a​ music video .​
What can your business do?




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