Introduction To SEO

Introduction To SEO



Over the​ last few years,​ search engine optimization (SEO) has been needed and used more and more,​ although it​ has been around for much longer than most people think. With new development tools being used to​ create websites that are heavy on​ Java,​ Flash and images,​ it’s important to​ have something that the​ search engines can read. if​ the​ content can’t be read by search engines then they can’t index it,​ and if​ your site doesn’t get indexed then it​ won’t be found when people search for it​ on​ Google,​ Yahoo,​ MSN,​ or​ anywhere else. This article will outline what SEO is,​ how it​ works,​ and some unethical SEO methods that you​ should avoid.

What is​ SEO?

SEO is​ a​ way of​ analyzing your site and modifying it​ to​ allow search engines to​ read and index it​ more easily. SEO is​ all about maintaining and building websites that get ranked highly on​ the​ major search engines.

You see,​ when people use a​ search engine,​ they generally don’t look beyond the​ top 20 or​ so results. if​ you​ want to​ make any money from your website,​ you​ need to​ get ranked in​ the​ top 20 out of​ potentially hundreds of​ websites.

How Does SEO Work?

Search engines maintain a​ huge database containing information from individual websites. Most of​ the​ information search engines collect isn’t listed on​ their results pages,​ but it​ is​ taken into consideration when it​ comes to​ deciding those results’ rankings.

It is​ very important that you​ encourage the​ search engines to​ rank your website in​ a​ high position,​ and you​ can do this through the​ keywords that you​ use on​ your website,​ as​ well as​ when you​ submit it. if​ the​ keywords you​ use in​ your submission tool don’t match the​ ones on​ your site then you​ could harm your rankings – be sure to​ have all the​ keywords you​ want to​ use on​ the​ website itself before you​ submit it.

Most websites don’t focus on​ their topic well,​ and so keyword lists containing 50 or​ more phrases per page are recommended. By focusing some of​ the​ pages of​ your site on​ keywords,​ you​ will score higher with the​ search engines.

Free Search Engines.

The major search engines on​ the​ Internet are still free,​ and it’s not hard to​ take advantage of​ this free advertising – you​ can do it​ in​ as​ little as​ an​ hour.

There are several companies that provide free SEO tools,​ or​ you​ can pay a​ professional to​ take care of​ it​ for you. Looking around on​ the​ web will turn up all sorts of​ useful resources.
What is​ Unethical SEO?

Unethical search engine optimization techniques can be unlawful,​ unscrupulous,​ or​ just in​ bad taste. You’d be surprised how many people use these methods. a​ lot of​ what is​ now called unethical SEO used to​ be accepted,​ until people went overboard and it​ started to​ have a​ negative affect on​ the​ web as​ a​ whole.

Keyword stuffing is​ when your site consists of​ long lists of​ keywords and nothing else. Don't do it. There are ways to​ put keywords and phrases on​ your site without running the​ risk of​ getting banned.

You may have seen ‘invisible text’ if​ you’ve been selecting the​ text on​ a​ page and found words that are the​ same color as​ the​ background. This text is​ often lists of​ keywords put there in​ the​ hope of​ fooling search engine spiders while hiding the​ words from visitors. This is​ considered unethical,​ and you​ shouldn’t do it.

A doorway page is​ a​ page that isn’t designed for real people to​ see – it’s purely for the​ search engines and spiders,​ in​ an​ attempt to​ trick them into indexing the​ website in​ a​ higher position. This is​ a​ big no-no and should be avoided.

Even though unethical SEO is​ tempting,​ and does work,​ you​ shouldn’t do it​ – not only is​ it​ annoying to​ users,​ but it’s likely to​ get you​ banned from the​ search engines sooner or​ later. you​ sites’ search engine rankings just aren’t worth the​ risk. Use efficient SEO techniques to​ get your site ranked higher,​ and stay away from anything that even looks like unethical SEO.

SEO is​ a​ set of​ techniques used in​ order to​ attract visitors or​ prospective customers to​ your website,​ and the​ goal of​ a​ search engine is​ to​ provide high quality content to​ the​ users of​ the​ Internet. These two objectives are not in​ opposition,​ if​ you​ do SEO the​ way it​ should be done.




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