Information Overload Consumers Seek Easy Ways To Understand Nutrition

Information Overload Consumers Seek Easy Ways To Understand Nutrition Information

Low fat, trans fat, no fat; the health benefits (or not) of​ chocolate, milk, nuts, coffee, etc.-all of​ this conflicting information is​ leaving Americans confused and mystified about how to​ take care of​ themselves. With the abundance of​ health and nutrition information in​ the news every day, it​ is​ no wonder that Americans are suffering from health information overload.

In fact, according to​ The Healthy Boomer Survey of​ 1,086 baby boomers conducted on behalf of​, more than one-half are frustrated and confused by conflicting health and nutritional information available today. Although boomers are actively searching for simple ways to​ stay healthy, half of​ all boomers surveyed find it​ difficult to​ stay current on all the new health and nutritional information. Additionally, more than four out of​ 10 boomers are overwhelmed by all of​ the inconsistent health reports and they feel that they hear too much data about health and nutrition that is​ not relevant to​ them.

Americans look for simple, easy ways to​ answer their questions. Currently, three-fourths of​ boomers receive most of​ their trusted health and nutritional information from doctors and nutritionists. Following closely as​ a​ trusted source are health-related Web sites; however, boomers revealed that they actually utilize these sites only about a​ quarter of​ the time when searching for information. The reason may be that most of​ the information on current sites is​ boring, confusing and just plain difficult to​ follow.

A new, innovative Web site called was created specifically with baby boomers in​ mind. The site acts as​ a​ trusted resource center to​ provide useful, educational and engaging food and nutrition information to​ lead a​ healthy life. The site allows you to​ set personal goals and provides recipes and suggestions to​ help you maintain and follow a​ successful path. The site also provides a​ community of​ support and offers simple changes to​ improve your health and lets you know that you are not in​ this alone.

"With the plethora of​ information overwhelming Americans, we saw the opportunity to​ create a​ simple, straightforward Web site that makes eating better, easier and more fun," said Jeff Fuller, Health and Wellness Center of​ Excellence, General Mills. "We feel that answers this need by creating a​ place where people can learn from experts, as​ well as​ from others like themselves, how healthy eating habits and easy-to-follow exercises can lead to​ a​ better life."

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