Independent Search Engine Directory Network Isedn Breaking News

Independent Search Engine Directory Network Isedn Breaking News



Watch out for​ a​ shift in​ the​ pay-per-click (PPC) industry, happening right now! This shift is​ finally going to​ give smaller search engines and​ directories the​ ability to​ tap into the​ PPC market, currently monopolized by the​ big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and​ delivering paid ad placements on a​ mass community scale for​ a​ fraction of​ the​ cost.

More and​ more advertisers are going to​ want to​ advertise through the​ ISEDN because of​ the​ sheer amount of​ exposure that they will be able to​ receive through all the​ search engines and​ directories partnered together through this network.

I was able to​ be the​ first to​ interview Mel Strocen, CEO of​ Jayde Online, Inc., the​ parent company of​ ExactSeek.com.

The Independent Search Engine & Directory Network (ISEDN) was an​ outgrowth of​ ExactSeek's commitment to​ bring affordable and​ effective search advertising to​ the​ web community. Although ExactSeek was successful in​ partnering with a​ number of​ search engines and​ directories, it​ became apparent that popularization of​ a​ new pay-for-inclusion program would be better served by an​ active and​ independent association of​ search engines and​ directories than by a​ single engine.
Here are some excerpts from that interview:

Martin: "When was the​ ISEDN formed? ( http://www.isedn.org )"

Mel: "The organization was officially founded in​ June of​ this year, although the​ idea for​ a​ network of​ this kind was being discussed for​ several months previous to​ that. the​ ISEDN website, however, is​ only a​ few days old."

Martin: "How many members does the​ ISEDN network have right now?"

Mel: "47 members at​ the​ moment, but the​ network has been acquiring new members at​ a​ rate of​ 3 - 5 per week."

Martin: "What kind of​ market reach can the​ network deliver?"

Mel: "It really depends on how big the​ network becomes. Some search engine and​ directory members have reported 10,000,000+ searches/month but, given the​ rapid growth of​ the​ ISEDN and​ the​ fact that it's only a​ few weeks old, we really haven't had the​ opportunity to​ determine the​ total number of​ search impressions the​ network can deliver. We expect to​ receive specific numbers from the​ members in​ the​ coming weeks which will enable us to​ provide a​ more accurate picture of​ the​ network's search reach. My best guesstimate right now is​ that pay-for-inclusion listings are displayed approximately 120 million times per month. of​ course, that figure will grow as​ the​ ISEDN grows."

Martin: "Why should advertisers choose the​ ISEDN network over Google or​ Yahoo?"

Mel: "The most obvious reason is​ cost. an​ advertiser buying a​ 3 or​ 12 month listing is​ looking at​ a​ cost of​ $3 - $4 a​ month. I'm not aware of​ any other engine that can match what the​ ISEDN offers in​ terms of​ value or​ exposure. Where else can you buy targeted keyword terms for​ less than $5 a​ month and​ get top 10 exposure for​ your site listings across 45+ search engines and​ directories?"

Martin: "You're right, that is​ amazing!"

Martin: "Because of​ the​ sheer distribution size this could potentially have, what preventive measures are being implemented for​ click fraud?"

Mel: "In the​ ISEDN advertising model there is​ no incentive for​ click fraud to​ occur. You pay a​ one time fee for​ your selected keyword term and​ that's it. Competitors or​ bots could click on your ad repeatedly and​ it​ wouldn't cost you a​ penny more. With the​ monetary motive for​ click fraud removed, it's unlikely to​ be a​ problem."


Martin: "What does the​ future hold for​ the​ ISEDN?"

Mel: "It's a​ little early for​ me to​ speculate on how the​ ISEDN might evolve. ExactSeek is​ just one member. Future plans will depend on member participation and​ input in​ the​ coming months. What I would like to​ see is​ for​ the​ ISEDN to​ become a​ counter weight to​ the​ gradual monopolization of​ search on the​ Web by engines such as​ Google, Yahoo! and​ MSN. I would also like to​ see the​ ISEDN contribute in​ other areas related to​ search such as​ search relevance and​ possibly the​ support of​ open source search software. in​ the​ long term, I believe the​ Web and​ searchers in​ general will be better served by diversity than by monopoly."

Martin: "Are members going to​ decide the​ future of​ the​ network?

Mel: "The short answer is​ yes, they will. to​ function effectively, the​ ISEDN will in​ time need to​ implement some kind of​ governing structure that determines the​ organization's future course. What that structure is​ and​ how the​ ISEDN evolves will depend on input from the​ members. Initially, direction and​ objectives will most likely be determined by majority concensus.

We've just added a​ private member discussion forum to​ the​ ISEDN website which will allow members to​ voice their views on issues such as​ the​ network's direction, objectives, online advertising, governing structure, network promotion and​ other topics of​ relevance to​ the​ membership.

Martin: "So will any of​ the​ discussions from the​ network forum be opened up to​ the​ public?"

Mel: "Eventually, yes. Assuming public interest, we'll setup discussion forums that allow webmasters and/or siteowners to​ ask questions and​ provide feedback to​ individual ISEDN members or​ to​ the​ membership as​ a​ whole. if​ we go this route and, I expect we will, it​ should help to​ improve communication between searchers and​ search providers. it​ should also help raise general public awareness of​ the​ many excellent directories and​ search engines on the​ Web that currently are under the​ radar."

Martin: "So how does the​ advertising portion work?"

Mel: "Every ISEDN member is​ provided with an​ XML feed to​ implement within their search results or​ directory listings. the​ feed can be modified by the​ individual members so that pay-for-inclusion listings are displayed in​ a​ way that matches their site look and​ feel, but regardless of​ how the​ listings are displayed, advertisers are guaranteed top 10 exposure across the​ entire ISEDN network. Premium placement of​ this kind is​ made possible by the​ fact that we limit the​ number of​ times any one keyword term can be purchased and​ because all paid listings are rotated in​ the​ SERPs (search engine result pages) on each individual engine and​ directory.

Surveys have consistently shown that few searchers look at​ more than 30 search results for​ any given search query. the​ ISEDN advertising model takes this into account and​ limits the​ sale of​ any keyword term to​ 30. if​ a​ keyword term has been sold less than 10 times, the​ paid listing almost always appears on the​ first page of​ search results (depends on how many listings an​ ISEDN member displays per page) although not always in​ the​ same position. if​ a​ keyword term has been sold more than 10 times then paid listings begin to​ rotate between the​ SERPs. On sold out keyword terms, the​ worst case scenario for​ an​ advertiser would be that his listing would appear on the​ first page of​ results roughly once of​ every 3 searches on his keyword term. This is​ somewhat offset, however, by the​ fact that the​ system supports broad keyword matching as​ well as​ exact keyword matching.

Martin: "With this first come, first serve program - Are you worried that bigger companies will buy out all the​ keywords available?"

Mel: "Not really. There are literally millions of​ keyword term combinations available. as​ the​ more obvious terms are bought out, it​ might require more creative thinking on the​ part of​ advertisers to​ come up with good searchable terms, but other than that, I don't anticipate a​ problem. Based on current trends, many buyers either forget to​ renew their keywords or​ simply let their listings expire. the​ end result is​ that thousands of​ keyword terms will be rolling over on a​ continual basis. in​ the​ event that the​ program becomes so wildly popular that keyword availability does become a​ problem, we may have to​ look at​ changing the​ parameters of​ the​ system to​ accomodate demand, but that's unlikely in​ the​ forseeable future."

THIS is​ an​ ADVERTISER'S DREAM!

Anytime a​ PPC or​ paid inclusion ad can get distributed through an​ entire network of​ competitors, it​ has the​ potential to​ be very powerful and​ deliver a​ lot of​ quality results. Personally, I would much prefer to​ advertise within 100 websites rather than just one. the​ power of​ advertising is​ in​ the​ numbers!

This couldn't have come at​ a​ better time. the​ SEO industry is​ crying for​ quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if​ they should really keep their entire internet advertising budget within one basket.

Increase Your ROI Through Smaller Programs Online:

More and​ more, Smartads is​ recommending paid advertising in​ smaller, more tightly knit search engines and​ directories to​ our clients. ROI (Return on investment) is​ very important to​ the​ adverising industry, and​ we have found that advertising in​ smaller ventures rather than the​ bigger gorillas online, brings better results.

The reason for​ this is​ simple:

* - Less competition
* - Greater targeted audience
* - More local opportunities
* - More exposure for​ your money

In the​ old days, creating smaller, more targeted PPC campaigns used to​ be a​ lot of​ work for​ the​ marketing professional to​ research and​ maintain. the​ ISEDN has made that job a​ lot easier for​ us to​ maintain on a​ larger scale. Why would spend hours trying to​ find smaller directories and​ other programs, when you can find them under one umbrella?

To check out this internet advertising shift for​ yourself, go here: http://www.isedn.org




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