Increasing Your Web Site Traffic Passive Vs Active Online Promotion

Increasing Your Web Site Traffic Passive Vs Active Online Promotion

Your website needs visitors, that means you need to​ promote your site to​ attract traffic. You have 2 general ways in​ which you can do this – passive promotion, or​ active promotion. as​ you'll see, passive promotion will give you a​ greater return on your time and​ money – if​ you give it​ time!
Let's say you opened a​ dry cleaners. if​ you place an​ advert in​ the​ paper, that is​ active promotion. You write and​ pay for​ an​ advert, and​ people reading the​ paper that week get to​ know about your business. if​ you want to​ continue promoting your business in​ that way though, you need to​ keep renewing your advert.

If, instead of​ placing an​ advert in​ the​ paper, you put up a​ permanent sign in​ the​ local town, that would be passive promotion. Once you have paid for​ the​ sign and​ got permission to​ put it​ in​ that location, it​ will continue to​ promote your business for​ months or​ even years to​ come, with no further input from you!
Generating hits to​ your website can also be done actively or​ passively. Active promotion includes things like PPC (Pay Per Click), banner advertising, adverts on classified sites etc. These all cost (either time, money or​ both) and​ last for​ a​ limited time. They certainly work but you have to​ keep working at​ promotion to​ keep getting the​ visitors.

Passive promotion means that once you have an​ inbound link to​ your site, it's likely to​ stay there generating traffic for​ you, freeing you up to​ do other things.
There are a​ number of​ passive online promotion methods:

Reciprocal linking
Sponsoring other sites (paid for​ inbound links)
Forum signatures
Article submissions

Let's take a​ look at​ each of​ these in​ turn.

Reciprocal linking

A reciprocal link does exactly what it​ says on the​ tin! You link to​ another site, and​ they reciprocate by placing a​ link back to​ you. as​ other webmasters are also trying to​ get traffic to​ their sites, there are always people willing to​ trade links. They key here is​ to​ exchange links with quality websites that are on topic. By that I mean sites which have something in​ common with yours. There is​ little point in​ a​ link from a​ site specializing in​ disco equipment, if​ you sell hearing aids! Choose your link partners carefully and​ build them steadily over time.


A reciprocal link is​ great, but a​ one way inbound link is​ even better. Once you have a​ visitor to​ your site you want to​ keep them, you don't want them to​ click a​ link and​ head off to​ see your competitors. Therefore one way links are even better than swapping links with other sites. There are plenty of​ sites which will link to​ you for​ a​ fee. Again make sure you are getting value for​ money. Any site where you are paying for​ advertising should be on topic, high quality, and​ getting a​ decent level of​ traffic. Get some facts and​ figures before putting up any cash.

Forum signatures

Forums can be very useful tools. While blatantly linking to​ your site within posts will be frowned upon as​ spamming, there are ways of​ getting traffic from forums. the​ key here is​ to​ use a​ signature. Most forums will allow a​ small signature at​ the​ bottom of​ your posts. in​ your signature you want a​ very brief description of​ your site and​ a​ link. the​ 'secret' now is​ to​ become an​ active member of​ the​ forum. if​ your posts are interesting and​ informative they will be read. Try posting about things you know that other readers will be interested in. Keep your posts on topic, reply to​ other people's posts in​ a​ helpful way, and​ you will become respected as​ an​ authority on your chosen subject. Whenever someone reads one of​ your posts they will see a​ link to​ your site. if​ they like what you've written there is​ a​ good chance they will click on your link! Additionally, forum pages get picked up by the​ search engines so use your keyword in​ your posts and​ titles and​ you may also get extra traffic from Google and​ the​ others!

Article Submissions

Like forum posts, articles you have written can have a​ signature (otherwise known as​ a​ resource box) with your link. Many people are scared of​ writing articles due to​ lack of​ experience or​ confidence but it's really not that hard. Just write about subjects you know well, and​ are related to​ the​ content of​ your site. Aim for​ 1000 - 1500 words. Make sure they are well structured, avoid the​ first person, and​ include relevant facts and​ figures where appropriate. Once you have written (and checked) your article you want a​ way of​ using it​ to​ generate leads. You can submit to​ article directories. These are websites which host thousands of​ articles. Webmasters and​ newsletter editors can search these directories and​ if​ they like your article they can place it​ on their site, on their blog, in​ their newsletter etc. the​ rules are that they must include your resource box and​ so every time someone uses your article you get a​ one way link! Again a​ quick search on Google will show a​ whole host of​ article directories but try these for​ starters: iSnare, GoArticles, EzineArticles,


Finally we come to​ blogging. Unless you've had your head in​ a​ paper bag for​ the​ last couple of​ years you can't have failed to​ notice the​ upsurge in​ the​ blogging community. a​ blog is​ like an​ online journal, or​ diary. the​ reason they are such a​ powerful tool is​ that by their nature they are text heavy, and​ constantly being updated. This makes them very popular with the​ search engines which like sites that are fresh and​ full of​ textual content. it​ also means that visitors tend to​ come back for​ repeat visits to​ see what the​ news is! a​ blog is​ very easy to​ start and​ there are loads of​ free online blogging tools. Just so a​ search for​ 'blog' on Google and​ you'll find plenty including Google's own

A blog will often get high rankings in​ the​ search engine rankings and​ therefore generate a​ lot of​ passive leads. Starting a​ blog couldn't be simpler, you just start writing. Here are some tips though, to​ get you off on the​ right foot. Firstly your blog wants to​ be on-topic. if​ your main site that you want to​ promote is​ about 'home based businesses' then that is​ the​ subject you want to​ blog about. Start posting at​ least a​ couple of​ times a​ week about 'working from home'. Write about your experiences and​ expertise with working from home, about great home business websites you have found, about changes in​ the​ law which might affect home workers etc. the​ key is​ to​ write little and​ often, write relevant and​ interesting posts that people will want to​ read. it​ almost goes without saying that you want a​ link to​ your main site from your blog, but there is​ an​ extra advantage. if​ you write interesting and​ useful content on your blog, other blogs and​ websites will link to​ your posts. as​ your blog becomes well known as​ an​ authority on your subject you will find more and​ more webmasters and​ bloggers link to​ you, and​ therefore the​ traffic to​ your blog, and​ to​ your main site increases!

Passive vs Active

These are a​ few of​ the​ ways that you can generate passive, residual traffic and​ more traffic means more customers! These techniques however take time. You cannot build an​ established blog overnight. it​ will take time for​ your reputation to​ grow on the​ forums you frequent. Your reciprocal links will increase slowly as​ you build them. Use these techniques to​ slowly increase your sites exposure over time. Active promotion such as​ PPC and​ banner advertising can give your site a​ quick initial boost while you're increasing your site's exposure, but these passive techniques will pay off handsomely over time. Most of​ these ideas take a​ certain amount of​ effort but the​ reward is​ traffic that comes to​ you - rather than having to​ be sought out. Remember, there are no short cuts to​ anywhere worth going!

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