Inbound Links To Your Website For SEO

Inbound Links To Your Website For SEO

Getting in-bound links to​ your site is​ one of​ the​ most important things you​ can do for generating traffic to​ your site:

* it​ helps to​ get your site listed in​ the​ search engine.

* it​ helps to​ boost your position in​ the​ search engine.

* it​ helps to​ build small streams of​ traffic to​ your site.

Links to​ your site are normally given by also giving a​ link from your site to​ the​ other one. These are called reciprocal links or​ link swaps. And naturally there are a​ few services available to​ automate the​ link somehow.

Some of​ these services will automatically add the​ link to​ your site and the​ other site once your link request is​ approved (through some software to​ be installed on​ your site).

Some will simply point you​ to​ sites which do use link swaps and who are interested in​ hearing from you.

Some will also check that the​ link to​ your site remains in​ place,​ and email you​ if​ it​ disappears. It's then up to​ you​ to​ either contact the​ owner of​ that site to​ find out why the​ link has vanished,​ or​ to​ remove the​ reciprocal link on​ your site.

But there is​ one thing they do not do,​ and which you​ need to​ watch for:

How would a​ visitor to​ the​ other site FIND the​ link back to​ your site?

Because you​ can be sure that if​ a​ human visitor cannot find it,​ then it's unlikely that a​ search engine will.

Let me give you​ an​ example: Andrew was using the​ service at​ to​ get links to​ one of​ his sites. Someone had a​ site on​ a​ related topic,​ and they requested a​ link back to​ Andrew's. He checked the​ link back to​ his site,​ and everything looked OK. the​ other site had requested a​ link back to​ their homepage (rather than another specific page),​ so Andrew checked out that home page.

What did he find?

* No links to​ the​ "link directory".

* No link to​ a​ "related sites" page.

* No link to​ a​ "resources" page.

It seemed that the​ link directory on​ that other site was not linked from the​ home page of​ that site.

The other site was requesting inbound links back to​ its home page,​ but effectively hiding the​ return link from the​ search engines and from website visitors. And that makes the​ link back to​ Andrew's site useless - it's like that link doesn't even exist.

So next time you​ get asked for a​ reciprocal link,​ check the​ route that people and search engines would use to​ get from that site over to​ yours. you​ might be surprised what you​ find.

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