In House SEO Versus Hiring An SEO Company

In House SEO Versus Hiring An SEO Company

Search Engine Optimisation (SEO) is​ very much a​ buzz phrase. Often companies looking to​ learn more about what SEO are baffled at​ how this new field of​ marketing can gain them an​ edge. Well it​ has been proven time and time again that it​ definitely can gain an​ edge over your competition. the​ problem a​ business has to​ assess is​ whether they should employ a​ specialist SEO Company or​ use existing resources within their respective it​ Departments or​ Do it​ Yourself. This article explores the​ advantages and disadvantages of​ each.

In-house & Do it​ Yourself
Advantages: you​ have complete control. you​ can change things instantly. you​ will learn about the​ inner working of​ your website and also learn more about the​ Internet and how search engines work.

Disadvantages: it​ is​ a​ specialized field and attempting to​ do it​ delays the​ inevitable and allows your competition to​ gain an​ edge on​ you; also you​ may end up with more problems in​ the​ future by getting it​ wrong. you​ will need to​ have an​ intimate knowledge of​ your website,​ how it​ works,​ HTML and possibly any scripting languages that the​ website uses,​ like PHP. Also,​ you​ will need to​ buy some commercial tools to​ use,​ like WordTracker,​ WebPosition and SEO Elite. WordTracker allows you​ to​ effectively research Keywords,​ WebPosition allows you​ to​ track your websites ranking in​ the​ search results for given keyword phrases and SEO Elite allows you​ to​ track all links to​ your website. Purchasing these three necessary pieces of​ software will cost you​ around USD$900. Also,​ you​ will need to​ have a​ lot of​ time to​ read about SEO,​ take online courses,​ like StomperNet,​ listen to​ podcasts,​ like MrSEO podcast and read as​ much SEO material as​ you​ possibly can. For the​ StomperNet course you​ are looking at​ about USD$3000 and miscellaneous of​ books is​ likely to​ run up to​ another USD$1000. Total for In-house DIY,​ roughly USD$1500 to​ USD$4900. Not being experienced enough to​ know when and what to​ change. Not knowing how to​ link build effectively. Not having any time to​ study and learn enough to​ make the​ correct changes and modifications to​ your website - estimated at​ about 200 hours of​ study,​ learning and analyzing. as​ SEO takes time to​ see any results in​ the​ search engines it​ is​ important to​ not only learn the​ required knowledge to​ implement SEO but also give yourself the​ time to​ make tweaks and ongoing analysis. So to​ setup and configure an​ average website with 10 static pages it​ will take you​ probably 2 days and ongoing link building will be many,​ many countless days. Also,​ you​ need to​ take your time so that you​ do not overdo your SEO,​ spamming and stuffing keywords into pages as​ this can be as​ detrimental as​ not doing anything to​ the​ website in​ the​ first place.

Hiring an​ SEO Company
Advantages : you​ don’t have to​ use internal staff resources or​ alter the​ focus of​ your business. Hiring a​ specialized online marketing and SEO Company will mean you​ have instant access to​ experts in​ the​ field who have a​ wealth of​ knowledge and resources. an​ SEO Company will know the​ lay of​ the​ land without you​ having to​ learn what they already know to​ expert levels. the​ Online Marketing Company will be your best partner in​ working towards achieving your online Internet marketing objectives.

Disadvantages: Using an​ Expert SEO Company will cost you​ money. it​ is​ important to​ realize that even though you​ have hired a​ firm to​ implement your Search Engine Optimisation you​ will still need to​ work in​ consultation with them in​ order to​ market your website online correctly - explaining your internet marketing goals,​ objectives,​ deadlines and budgets. Do your research,​ look at​ the​ SEO Firm and its portfolio,​ case studies and history of​ successes,​ ensure it​ is​ a​ reputable firm and don't be scared to​ ask questions.

What to​ Look for in​ an​ SEO Company
A decent and reliable SEO company will have a​ good reputation and a​ strong presence within the​ Online Marketing and SEO industry. When you​ start,​ I suggest searching in​ Google for "Online Marketing" or​ "SEO" within your country or​ region. Look at​ the​ potential SEO firm’s websites,​ their portfolios and take some notes. Give them a​ call and see if​ you​ can arrange a​ meeting at​ their office and in​ person to​ discuss details and gather more information. Discuss your situation and how you​ can best achieve your goals. Take note of​ their professional nature,​ their history,​ case studies and vision for your online presence and also ensure that you​ are happy with the​ professional and personal relationship you​ have with the​ company representatives as​ this will be an​ ongoing one.

While the​ advantages and disadvantages of​ optimizing your own website and employing an​ SEO Company are diverse I think it​ important to​ point out that no matter how good you​ think you​ are an​ SEO firm will always be better at​ SEO. So if​ you​ really want to​ see results,​ you​ have very little time then hiring an​ SEO company is​ the​ only way to​ go. if​ you​ have time and some website expertise then you​ may be willing to​ put in​ the​ time and try doing it​ yourself. My only thought on​ this is​ that you​ wouldn't hire a​ plumber to​ fix a​ problem with your car.

When all is​ said and done,​ good Search Engine Optimisation will get your website results. it​ is​ important to​ make sure you​ are making the​ right decisions in​ your online marketing as​ this may well be the​ lifeblood of​ your business and is​ certainly an​ effective way to​ promote your business and generate sales leads.

In House SEO Versus Hiring An SEO Company

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