Humor Turns Email Viral

Humor Turns Email Viral



Humor Turns EMail Viral
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of​ adult Internet users in America share content with others via email. ​
This is excellent news for those companies who use selfpropelling wordofmouse email techniques to sell their products.
The study generated some interesting results regarding the type of​ content that is most often forwarded, as​ well. ​
The most popular content is humorous material.
The second most popular category is news, followed by healthcare and ​ medical information, religious and ​ spiritual material, games, business and ​ personal finance information and ​ sports/hobbies… in that order. ​
So it​ is easy to see that humor is the best content for your viral email campaign. ​

Cartoons, jokes and ​ funny video clips are among the things that can be added to an email to insure that it​ will go viral. ​
People will want to pass along something that makes them laugh.
They are a​ lot more likely to hit the forward button and ​ send your email to their friends and ​ relatives if ​ it​ is an advertainment rather than an advertisement. ​

Not along ago, about 35 million people got an email containing a​ picture taken in Disneyland. ​
it​ took a​ minute to see it​ but there was Donald Duck lying prone in front of​ the famous Cinderella Castle. ​
The title of​ the picture was Bird Flu has hit Disneyland. ​
it​ was a​ viral email advertising Disneyland and ​ used the edgy strategy of​ making light of​ what’s serious… and ​ it​ works.
I’d guess that most people who own a​ computer have seen that picture… and ​ thus the advertisement for Disneyland. ​
The bird flu epidemic is newsworthy and ​ has the potential to attract an enormous amount of​ attention to any brand that might, for whatever reason, associate itself with it. ​

Remember that people are much more likely to share a​ joke or​ a​ funny picture than anything else so you would be well advised to include humor in your email campaign.
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