How To Write Press Releases That Gets Published Every Single Time.

How To Write Press Releases That Gets Published Every Single Time.



Press releases are one of​ the effective means of​ generating “instant buzz”. Although they are typically viewed as​ short-term traffic generators, they can also be a​ source of​ long term traffic when properly optimized.

A well-written press release will send traffic to​ your site via links from dozens of​ high traffic news and content sites. Here’s what happens - you submit your press release to​ a​ press release distribution network or​ “news wire.” The “news wire” distributes submitted press releases across a​ network of​ subscribers.

These subscribing sites pull in​ the headlines from that day’s news feed and will display them wherever they want it​ to​ be shown.

They may also have filters in​ place to​ sort through the news feed, allowing them to​ choose news content based on relevance. Let’s look at​ a​ real world example:

You’ve just completed a​ press release announcing the launch of​ your new site that sells blue widgets. You go online to​ http://www.prweb.com, one of​ the oldest and most trusted sources for news distribution on the web. This is​ where you will submit your press releases.

You have a​ couple of​ distribution options. The free distribution service will get your press release onto a​ network of​ independent web sites which subscribe to​ the news feed service.

On the other side, the advanced distribution options allow you to​ submit your press release to​ an​ even larger number of​ sites, including very high-traffic portals like Google News, Yahoo! News as​ well as​ major newspapers and magazines.

You pick the option best suited to​ your needs and within about twenty four hours your release gets picked up, people read it​ and, if​ they’re curious enough, they follow the links you included in​ the press release. Instant traffic boost!

Press releases, in​ general, get indexed more frequently and more quickly by the search engines. However, their ranking depends on keyword optimization. You can through careful optimization, achieve a​ top ten ranking in​ the major search engines on targeted keywords within your press release.

This is​ great because your site effectively gets improved positioning by proxy. You must have targeted keywords. The trick is​ to​ optimize the press release with relevant keywords that draw searches, but are not saturated or​ overly competitive.

Just like advertisements, press releases must be placed in​ strategic areas. Search the Web for outlets to​ run your release. a​ few ones which receives good responses are:

http://www.businesswire.com
http://www.internet.com
http://www.prnewswire.com

One very common error is​ submitting a​ press release without first doing a​ research on the publication. it​ is​ literrally impossible to​ provide timely, news-oriented information to​ a​ site or​ magazine if​ you have no idea what interests their readers have.

Do a​ little homework before submitting your press release. You can look around the web for some stories each site offers. Buy a​ copy of​ magazine or​ newspaper and see the common interests of​ readers. By understanding what the publication is​ looking for, you will be able to​ fulfill the need and receive much better response from your press release.

To Your Success,

Seth Chong




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