How To Write And Publish A Better Newsletter

Writing and publishing a​ newsletter is​ one of​ the most satisfying ways to​ promote your business, get involved in​ your community, or​ exercise those creative muscles. Imagine it: you at​ the helm of​ your very own publication, organizing the content, calling all the shots. Sounds great, right?

It is​ great, but be forewarned: writing and publishing a​ newsletter takes a​ lot of​ work. You need to​ coordinate many things. Producing a​ newsletter can overwhelm even the most seasoned writers and business professionals. The following tips will help you organize and get your first issue out without problems.


You need to​ decide the format of​ your newsletter. How many pages will it​ be? How often will you publish it? Will you use spiral binding, perfect binding or​ simple staples? Will you accept ads; if​ so, how many? Will you publish your newsletter in​ full-color or​ black ink on white paper?

Typically, smaller newsletters run less than 20 pages with the text divided into four columns per page (except for headlines, pictures and ads, of​ course); they’re usually one or​ four color, printed on both sides, and stapled. This is​ the most cost-effective way to​ produce a​ newsletter, but don’t be afraid to​ get creative! There are no set rules for newsletter formatting; as​ long as​ it’s readable, you’ve got little limitation.


Ah, the good part. Written content is​ the meat of​ your newsletter, so take time to​ plan it​ carefully. Will you report mainly news or​ include feature articles as​ well? Will the content be thematic or​ will you divide content into departments? What about advice columns or​ other regular material? There are no steadfast rules here, so get as​ creative as​ you want. Always make sure to​ include timely, interesting pieces. This will keep your readers engaged; the term “newsletter,” after all, does indicate some devotion to​ news.


Your core readership and their interests will dictate your content and writing style. Take some time to​ think about your target demographic. How old are they? What is​ their income level? Where do they live? Do they have kids? What are their main interests? Then, glance at​ some publications with the same general demographic. Take a​ cue from their content and writing style. Really consider what your readers want to​ read, what you’d want to​ read if​ you were them. if​ you’re not catering to​ your audience, you’ll have no audience at​ all.


Sure, you may harbor grand dreams of​ producing every part of​ your newsletter all by yourself, but let’s face it: that’s a​ whole lot of​ work for just one person. Strongly consider getting others involved. Many writers, editors and designers are willing to​ help in​ exchange for, say, ad space or​ a​ byline. You can even ask for submissions in​ your first issue; just be sure that every piece you approve fits your newsletter’s style.

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