How To Use Web Directories To Boost Traffic To Your Site

How To Use Web Directories To Boost Traffic To Your Site

You just got your website online. Everything is​ setup and​ you're ready to​ go. Excitement is​ high and​ the​ time has come to​ open your virtual doors to​ the​ millions and​ millions of​ Internet users around the​ globe. You put out the​ cyber welcome mat and​ declare your site ready for​ action. But, instead of​ sitting and​ watching the​ users trample over one another to​ get to​ your site, you see little to​ no traffic.

Don't worry! This is​ something every webmaster goes through and​ is​ to​ be expected. (Well, webmasters in​ the​ late 90's expected to​ launch their site and​ be millionaires the​ next morning, but times have changed since those wonderful days!)

But there are some quick and​ easy things you can do to​ begin building your 'link network,' which will ultimately help drive traffic to​ your site. Since the​ Internet's conception, the​ notion has been that sites link to​ one another, while web surfers click from place to​ place. Thus, the​ challenge begins: Get your site linked to​ as​ many others as​ possible.

You can start contacting other websites offering to​ trade links (but be prepared to​ invest a​ lot of​ time); you can buy links (but be prepared to​ fork out some cash); you can join link-trading programs (but be prepared to​ get a​ lot of​ irrelevant sites linking to​ you); or​ you can start submitting your website to​ web directories.

What is​ a​ Web Directory?
A web directory is​ a​ compilation of​ sites organized by category or​ topic. Most web directories have multiple levels of​ categories, progressing from general to​ highly specific. in​ addition, a​ web directory editor will likely have to​ approve your site, lending it​ at​ a​ certain degree of​ credibility. Being listed in​ a​ directory ensures that if​ a​ web surfer finds their way into a​ specific category, they don't just see your competitors, they see you! And, if​ they can see your link, they can click it, producing traffic to​ your site.

A Web Directory Listing Helps with SEO
If you have a​ website, you undoubtedly know the​ importance of​ ranking well in​ Google and​ other major search engines. These search engines count links from other sites as​ votes for​ your site, which helps determine your ranking, or​ position in​ the​ search results. There are a​ lot of​ other parts of​ the​ algorithm and​ this brief explanation doesn't do it​ justice. However, it​ serves the​ point that links improve your ranking, and​ that's something every website owner needs to​ know.

A link in​ a​ directory that is​ spidered by Google (and a​ lot are) will count as​ a​ vote for​ your site. This improves your ranking, and​ yet again helps drive traffic to​ your site. It's important to​ note that not all directories help with SEO. Sometimes, a​ web directory will link to​ your site through a​ special URL that is​ often a​ programming CGI script. if​ the​ URL is​ not a​ direct link to​ your site, then the​ search engines don't count it​ as​ a​ vote. Therefore, it's best to​ pick directories that offer a​ direct one-way link to​ your site. (This way, you get more bang for​ your buck: traffic from the​ directory and​ improved search engine ranking.)

Relevancy Matters
If you trade links with random sites, then you are theoretically building your 'link network,' but you are sacrificing the​ quality of​ that network. Web searchers who are looking for​ information on a​ particular topic often use resources that link to​ a​ variety of​ sites related to​ what they seek. This makes web directories the​ perfect destination.

Since directories are categorized by topics, a​ person can arrive in​ the​ directory and​ have one-click access to​ a​ variety of​ resources. You definitely want to​ be one of​ those resources! Plus, when the​ other search engines pick up your link, it​ will count for​ more since it​ is​ surrounded by relevant content, which is​ most likely filled with your important keywords.

As you build your link network, you'll continue to​ see increased traffic. and​ if​ you use web directories as​ your vehicle, you are essentially paving more paths to​ your site. Several good submissions in​ popular directories will help get you rolling. the​ best part is​ that many directories are free, so this jump start won't even hurt your bottom line.

Good luck and​ happy submitting!

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