How To Use SEO Or Search Engine Optimization For High Google Listings

How To Use SEO Or Search Engine Optimization For High Google Listings



If you​ know how to​ use SEO to​ get a​ high listing in​ search engines,​ or​ are an​ expert in​ search engine optimization for high Google listings,​ then you​ need read no more of​ this article. Your website obviously has at​ least one page in​ the​ top 10 of​ Google,​ MSN and Yahoo,​ and you​ have as​ much traffic as​ you​ need for your success.

However,​ if​ not,​ then you​ need some advice. you​ need to​ understand the​ basics of​ search engine optimization. Incidentally,​ what the​ basics are to​ you​ may not be basics to​ others. Basics to​ some are the​ correct use of​ LSI (latent semantic indexing),​ of​ internal linking strategies and of​ other techniques designed to​ lead search engine spiders by the​ hand and convince them that their site is​ the​ tops. Can you​ do that?

If not,​ then here are one or​ two tips. Good SEO is​ a​ lot more than just having your page title in​ title tags and your heading in​ H1 tags. it​ is​ more that just having the​ correct keyword density – do you​ know what that is? the​ vast majority of​ people don’t have the​ slightest clue about keyword density or​ what it​ means. Formulae said to​ relate to​ keyword density and the​ number of​ words in​ the​ key phrase as​ a​ function of​ the​ number of​ times the​ phrase should appear in​ a​ web page are mediaeval in​ internet time.

Do you​ know what? Google doesn’t give a​ toss about your calculations. Google cares about the​ service you​ are providing to​ Google customers and how relevant the​ content of​ your web page is​ to​ their needs. to​ find that out,​ Google applies a​ statistical mathematical equation based on​ statistical analysis of​ semantics as​ related to​ the​ specific keyword being used by the​ searcher,​ and the​ semantic content of​ your web page.

Google doesn’t care if​ you​ have exactly 15 incidences of​ your keyword every 500 words – in​ fact if​ you​ do,​ you​ have no chance because that is​ now excessive. Keyword stuffing or​ keyword spamming they call it! Yet people still write articles packed full of​ keywords in​ the​ mistaken belief that it​ will be good for them. Who is​ still telling them that?

So let’s forget keyword density. It’s old SEO and no longer relates to​ Google’s needs. Internal linking: now there’s a​ new thing to​ most people,​ even though it​ has been relevant for the​ past few years. By intelligent use of​ internal linking you​ can lead your friendly neighbourhood spider down any web you​ can weave for it. And you​ will benefit greatly by doing so,​ if​ you​ know where you​ should be leading it.

Internal linking strategy is​ a​ different concept entirely to​ an​ external lining strategy involving one way or​ two way reciprocal links back to​ your web page from that of​ another website. Most people are involved in​ that,​ but also most don’t know how to​ do it​ properly,​ and therefore lose out. Let me give you​ a​ simple example.

You have a​ website with a​ page rank of​ 4 for your home page. Note that it​ is​ not your whole site that gets a​ Google PageRank,​ as​ it​ is​ properly written,​ but each individual page in​ your site is​ individually ranked. When you​ come across a​ website with a​ PR of​ 4 or​ even 8,​ it​ is​ the​ page you​ are looking at​ that has that PageRank. That will generally be the​ home page,​ and when you​ agree to​ a​ reciprocal link,​ guess what! Your link will be placed on​ a​ ‘links page’ in​ that site with a​ PR of​ zero. That’s right,​ a​ Google PageRank of​ zilch: and that’s the​ benefit you​ will get. Zilch!

If you​ place their link on​ your home page,​ or​ any other page with a​ PR of​ greater than zero,​ you​ lose out. Even if​ your page has a​ Google PageRank of​ only 1,​ THEN you​ LOSE OUT!! They get a​ share of​ your PR of​ 1,​ and you​ get a​ share of​ their PR of​ zero!

Stick that in​ your pipe and smoke it,​ and then tell me I don’t know what I am talking about as​ many have. Some of​ these many are so-called internet gurus and SEO experts that fleece you​ by promising you​ a​ Google Page 1 position for your site,​ when they can’t even get one for themselves.

If a​ site offers you​ a​ top 10 position,​ check out their position by using their URL. if​ they were so good,​ wouldn’t they be in​ the​ top 10 for their URL? I would have though so! But NO.

So,​ do what you​ can to​ understand what Search Engine Optimization is. What it​ really is​ – not what some would want you​ to​ believe what it​ is. Check out the​ source code of​ successful sites and compare it​ to​ the​ unsuccessful sites and try to​ spot differences. if​ you​ cannot,​ then it​ is​ the​ linking strategies that make the​ difference. Whatever strategy you​ use,​ however,​ make sure that you​ fully understand it​ and that you​ are using it​ as​ it​ should be used. There are links and links – some better than others. Some can give you​ positive results,​ and some of​ your links can be very bad for you.

Do you​ know how to​ tell the​ difference? Most can’t,​ and so are led by what they read online. the​ problem is​ that since ‘most can’t’,​ most of​ what is​ written online is​ garbage. it​ is​ difficult to​ spot the​ truth from the​ opinion. it​ is​ truth that gets you​ a​ good Google or​ Yahoo listing,​ not opinion. the​ problem is​ that more people believe opinion than truth since they don’t know what truth is,​ and most of​ what they read is​ false opinion.

The best advice you​ can have is​ to​ check out the​ websites that have succeeded and copy what they do. However,​ that is​ not as​ easy as​ you​ think since the​ off-site linking strategy that you​ cannot see is​ as​ important as​ the​ on-site SEO that you​ can see.




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