How To Use Relevance In Your Web Content

How To Use Relevance In Your Web Content

If you really want to​ know how to​ use relevance in​ your web content for​ any page on your website, and​ write content for​ your website that cannot be misconstrued, you have to​ open your eyes and​ look at​ what you are writing. I have read so much hysterical tripe online, even on the​ first page of​ Google from reasonably respected websites, that I despair for​ the​ intelligence of​ many people.

Given that their sites are not at​ #1 - #5 due to​ a​ lack of​ ability or​ intelligence, then I also despair for​ their honesty. Who really cares about complex mathematical equations? This big term ‘Latent Semantic Indexing’, or​ LSI for​ short, is​ a​ meaningless term for​ webmasters and​ they should not even be bothering with it, let alone contemplating teaching you about it.

I have a​ page on my website telling you what it​ is​ not! Perhaps more people should read that. in​ fact, the​ Google algorithm contains an​ element of​ Latent Semantic Analysis, there is​ no such a​ term as​ LSI, and​ you certainly can’t make your website LSI compliant, since that term indicates a​ total ignorance in​ what it​ actually is. Any statistical mathematician can tell you that! It’s pretty basic.

Here’s a​ heads up on how to​ keep relevance to​ your topic and​ keywords, or​ to​ phrase it​ another way, maintain contextually relevant content on your web pages. ‘Phrasing it​ another way’ is​ a​ good way, in​ fact, to​ maintain that relevance without repetition. This is​ what Google likely mean by LSI (a misnomer in​ any case), since it​ works perfectly for​ me.

The first thing you have to​ do when writing content for​ your website is​ to​ determine your keyword or​ phrase. to​ me ‘Relevance in​ your Web content’ is​ a​ keyword. OK? That’s normal accepted terminology. Your keyword can be a​ single word or​ a​ long phrase – what is​ called a​ ‘long-tailed keyword’. Decide on the​ keyword you are using, then use THAT as​ the​ title of​ your web page. Use the​ Title html tags for​ it, and​ put it​ in​ H1 tags at​ the​ top of​ your web page.

Now study that keyword very carefully, and​ break it​ down into its components. is​ their any way that an​ alien using a​ dictionary for​ every word could come down to​ earth and​ misinterpret the​ meaning of​ your keyword? if​ so be aware of​ the​ fact, and​ immediately put the​ alien right in​ the​ very first sentence of​ your article or​ page content. Here are two examples. Once is​ very commonly used on the​ web and​ the​ other is​ not. Have you spotted the​ second already? it​ is​ in​ this article! Now the​ first:

Take the​ keyword ‘How to​ Train German Shepherds’. Great – good keyword, lots of​ demand and​ it​ makes a​ good title. However, let’s break it​ down. in​ the​ Concise Oxford Dictionary, ‘german’ can mean having both parents the​ same, and​ shepherd is​ somebody who tends sheep. So your alien could believe that your article is​ about a​ shepherd tending his flock with two parents the​ same. Illogical? Perhaps. Semantically correct: certainly. So now, for​ the​ alien read the​ Google algorithm.

Your job is​ telling the​ alien exactly what you mean by your use of​ words. First, you might mention the​ German canine – so the​ alien does his thing and​ comes up with one of​ the​ front teeth of​ a​ person from Germany. Get the​ drift? So-called LSI has nothing to​ do with it. You have to​ write using vocabulary that explains exactly, and​ incontrovertibly, what the​ subject of​ your page is.

In your first sentence use ‘dogs’, ‘Germany’ perhaps, Alsatian, dog training, puppy, and​ so on so that when put together the​ meaning is​ obvious. Leave that till the​ last paragraph and​ the​ spider will be off wondering why you are trying to​ train a​ shepherd with two similar parents that have front teeth - and​ wear dog collars! Perhaps they are German vicars!

Write using as​ much text as​ is​ reasonable and​ normal in​ your article that describes the​ true meaning of​ your page, and​ the​ message it​ is​ conveying. Don’t overuse your keyword: in​ the​ title, first 100 characters and​ last paragraph is​ enough, plus once each 400 words. Certainly not 3% - 15 times in​ a​ 500 word page? That’s spamming and​ you will not be listed. the​ algorithm is​ looking for​ no more times that you would use in​ speech or​ normal writing: the​ rest should be of​ similar meaning. Use a​ thesaurus: is​ a​ good reference.

OK? Get the​ idea. Now for​ another twist to​ this. Check out my title again. “How to​ Use Relevance in​ Your Web Content”. You know what I mean and​ I know what I mean, but we don’t determine the​ listing position of​ this article on a​ search engine. What does? a​ spider!

What does a​ spider think of​ when it​ sees the​ juxtaposition of​ the​ words ‘Web’ and​ ‘Content’?

You don’t have to​ be ‘Fly for​ white guy’ to​ work that one out. Use the​ first paragraph to​ begin your explanation, so that the​ spider isn’t salivating thinking that your article is​ relevant to​ its dinner!

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