How To Use Paid Url Inclusion To Increase Your Web Site Ranking


How To Use Paid Url Inclusion To Increase Your Web Site Ranking

You have just completed your web site and​ submitted to​ as​ many search engines as​ you could find. All you have to​ do is​ wait for​ the​ weeks to​ pass and​ soon you will be indexed. What about if​ you want to​ be indexed right now? is​ there another option?

Paid URL Inclusion means that you pay the​ specific search engine an​ annual fee for​ your web page to​ be included in​ their index. There are many ways to​ promote your website and​ one of​ the​ most efficient ways is​ to​ use search engines. Search engines are the​ first stop for​ most people trying to​ find information, services, and​ products online. Because of​ this, it​ is​ essential that your website appears quickly in​ search results.

Every search engine has an​ automated program commonly called a​ "spider" that indexes all the​ web pages it​ locates online, and​ it​ does this for​ free. So, whether you pay or​ not, your web page will eventually be indexed by all Internet search engines, as​ long as​ the​ spider can follow a​ link to​ your page. the​ major issue is, then, how quickly your page is​ indexed.

Speed for​ a​ fee

The difference between the​ spider that indexes pages for​ free and​ the​ spider that indexes only pages for​ a​ fee is​ speed. a​ search engine that offers a​ paid URL inclusion uses an​ extra spider that is​ programmed to​ index the​ particular pages that have been paid for. if​ you have paid for​ inclusion, the​ additional search engine spider will index your page immediately.

The debate over paid URL inclusion centers around the​ annual fee. Since the​ regular spider of​ these search engines would eventually get around to​ indexing your web page anyway, why is​ a​ renewal fee necessary? the​ fee is​ necessary to​ keep your pages in​ the​ search engine's index. if​ you go the​ route of​ paid inclusion, you should be aware that at​ the​ end of​ the​ pay period, on some search engines, your page will be removed from their index for​ a​ certain amount of​ time.

It's easy to​ get confused about whether you would benefit from paid inclusion since the​ spider of​ any search engine will eventually index your page without the​ additional cost. There are both advantages and​ disadvantages to​ paid URL inclusion, and​ it​ is​ only by weighing your pros and​ cons that you will be able to​ decide whether to​ spring for​ the​ extra cash or​ not.

Advantages

The advantages are obvious: rapid inclusion and​ rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and​ added to​ search results in​ a​ very short time after you have paid the​ fee. the​ time difference between when the​ regular spider will index your pages and​ when the​ paid spider will is​ a​ matter of​ months. the​ spider for​ paid inclusion usually indexes your pages in​ a​ day or​ two. Be aware that if​ you have no incoming links to​ your pages, the​ regular spider will never locate them at​ all.

Additionally, paid inclusion spiders will go back to​ your pages often, sometimes even daily. the​ advantage of​ this is​ that you can update your pages constantly to​ improve the​ ranking in​ which they appear in​ search engines and​ the​ paid URL inclusion spider will show that result in​ a​ matter of​ days.

Disadvantages

The main disadvantage is​ the​ cost. for​ a​ ten page website, the​ costs of​ paid URL inclusion range from $170 for​ Fast/Lycos to​ $600 for​ AltaVista, and​ you have to​ pay each engine their annual fee. How relevant the​ cost factor is​ will depend on your home based business income opportunity.

Another, and​ perhaps more important, disadvantage is​ the​ limited reach of​ paid URL inclusions. the​ largest search engines,Google, Yahoo, and​ AOL, do not offer paid URL inclusion. That means that the​ search engines you choose to​ pay an​ inclusion fee will amount to​ a​ small fraction of​ the​ traffic to​ your site on a​ daily basis.

How can I make this work for​ me?

One way to​ figure out whether paid URL inclusion is​ a​ good deal for​ your home based business is​ to​ consider some common factors. First, find out if​ search engines have already indexed your pages. to​ do this, you may have to​ enter a​ number of​ different keywords, but the​ quickest way to​ find out is​ to​ enter your URL address in​ quotes. if​ your pages appear when you enter the​ URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is​ because your pages have already been indexed and​ ranked by the​ regular spider. if​ this is​ the​ case, your money would be better spent by updating your pages to​ improve your ranking in​ search results. Once you accomplish this,you can then consider using paid inclusion if​ you want to​ speed up the​ time it​ will take for​ the​ regular spider to​ revisit your pages.

Sometimes a​ regular spider will drop pages from its search engine, although these pages usually reappear in​ a​ few months. There are a​ number of​ reasons why this can happen,but by using paid URL inclusion, you will avoid the​ possibility. Paid URL inclusion guarantees that your pages are indexed, and​ if​ they are inadvertently dropped, the​ search engine will be on the​ lookout to​ locate them immediately.

As you can see, there are numerous factors to​ consider when it​ comes to​ paid URL inclusion. it​ can be a​ valuable investment depending on your situation. Evaluate your business needs and​ your website to​ determine if​ paid URL inclusion is​ a​ wise investment for​ your business opportunity from home.






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