How To Use Paid Url Inclusion To Increase Your Web Site Ranking

You have just completed your web site and​ submitted to​ as​ many search engines as​ you could find. All you have to​ do is​ wait for​ the​ weeks to​ pass and​ soon you will be indexed. What about if​ you want to​ be indexed right now? is​ there another option?

Paid URL Inclusion means that you pay the​ specific search engine an​ annual fee for​ your web page to​ be included in​ their index. There are many ways to​ promote your website and​ one of​ the​ most efficient ways is​ to​ use search engines. Search engines are the​ first stop for​ most people trying to​ find information, services, and​ products online. Because of​ this, it​ is​ essential that your website appears quickly in​ search results.

Every search engine has an​ automated program commonly called a​ "spider" that indexes all the​ web pages it​ locates online, and​ it​ does this for​ free. So, whether you pay or​ not, your web page will eventually be indexed by all Internet search engines, as​ long as​ the​ spider can follow a​ link to​ your page. the​ major issue is, then, how quickly your page is​ indexed.

Speed for​ a​ fee

The difference between the​ spider that indexes pages for​ free and​ the​ spider that indexes only pages for​ a​ fee is​ speed. a​ search engine that offers a​ paid URL inclusion uses an​ extra spider that is​ programmed to​ index the​ particular pages that have been paid for. if​ you have paid for​ inclusion, the​ additional search engine spider will index your page immediately.

The debate over paid URL inclusion centers around the​ annual fee. Since the​ regular spider of​ these search engines would eventually get around to​ indexing your web page anyway, why is​ a​ renewal fee necessary? the​ fee is​ necessary to​ keep your pages in​ the​ search engine's index. if​ you go the​ route of​ paid inclusion, you should be aware that at​ the​ end of​ the​ pay period, on some search engines, your page will be removed from their index for​ a​ certain amount of​ time.

It's easy to​ get confused about whether you would benefit from paid inclusion since the​ spider of​ any search engine will eventually index your page without the​ additional cost. There are both advantages and​ disadvantages to​ paid URL inclusion, and​ it​ is​ only by weighing your pros and​ cons that you will be able to​ decide whether to​ spring for​ the​ extra cash or​ not.


The advantages are obvious: rapid inclusion and​ rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and​ added to​ search results in​ a​ very short time after you have paid the​ fee. the​ time difference between when the​ regular spider will index your pages and​ when the​ paid spider will is​ a​ matter of​ months. the​ spider for​ paid inclusion usually indexes your pages in​ a​ day or​ two. Be aware that if​ you have no incoming links to​ your pages, the​ regular spider will never locate them at​ all.

Additionally, paid inclusion spiders will go back to​ your pages often, sometimes even daily. the​ advantage of​ this is​ that you can update your pages constantly to​ improve the​ ranking in​ which they appear in​ search engines and​ the​ paid URL inclusion spider will show that result in​ a​ matter of​ days.


The main disadvantage is​ the​ cost. for​ a​ ten page website, the​ costs of​ paid URL inclusion range from $170 for​ Fast/Lycos to​ $600 for​ AltaVista, and​ you have to​ pay each engine their annual fee. How relevant the​ cost factor is​ will depend on your home based business income opportunity.

Another, and​ perhaps more important, disadvantage is​ the​ limited reach of​ paid URL inclusions. the​ largest search engines,Google, Yahoo, and​ AOL, do not offer paid URL inclusion. That means that the​ search engines you choose to​ pay an​ inclusion fee will amount to​ a​ small fraction of​ the​ traffic to​ your site on a​ daily basis.

How can I make this work for​ me?

One way to​ figure out whether paid URL inclusion is​ a​ good deal for​ your home based business is​ to​ consider some common factors. First, find out if​ search engines have already indexed your pages. to​ do this, you may have to​ enter a​ number of​ different keywords, but the​ quickest way to​ find out is​ to​ enter your URL address in​ quotes. if​ your pages appear when you enter the​ URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is​ because your pages have already been indexed and​ ranked by the​ regular spider. if​ this is​ the​ case, your money would be better spent by updating your pages to​ improve your ranking in​ search results. Once you accomplish this,you can then consider using paid inclusion if​ you want to​ speed up the​ time it​ will take for​ the​ regular spider to​ revisit your pages.

Sometimes a​ regular spider will drop pages from its search engine, although these pages usually reappear in​ a​ few months. There are a​ number of​ reasons why this can happen,but by using paid URL inclusion, you will avoid the​ possibility. Paid URL inclusion guarantees that your pages are indexed, and​ if​ they are inadvertently dropped, the​ search engine will be on the​ lookout to​ locate them immediately.

As you can see, there are numerous factors to​ consider when it​ comes to​ paid URL inclusion. it​ can be a​ valuable investment depending on your situation. Evaluate your business needs and​ your website to​ determine if​ paid URL inclusion is​ a​ wise investment for​ your business opportunity from home.

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