How To Start A Business Relationship Even If You Are Painfully Shy And Hate People

How to​ Start a​ Business Relationship,​ Even if​ You are Painfully Shy and Hate People
Course ONE: Response Synergy -- the​ Ultimate Online & Offline Response Follow Up Tool
To build your business,​ you've got to​ build your business relationships .​
I​ said it​ now,​ I've said it​ before,​ and I'll say it​ again throughout this course .​
Don't worry about building your business,​ worry about building your relationships and your business will build itself .​
There are all kinds of​ easy,​ even automatic,​ things you can do to​ build a​ relationship and I'll get into those in​ later lessons .​
First,​ though,​ you need to​ have a​ relationship before you can develop it​ into something profitable .​
How do you do that? How do you do that when you don't have the​ time,​ energy,​ or​ gift of​ gab? As for the​ first two,​ all I​ can say is​ this: if​ you don't think you have the​ time or​ energy now to​ start and build a​ business relationship,​ fine .​
Don't .​
You'll have plenty of​ energy and time later,​ when you don't have any business .​
As for not being a​ people person or​ being shy about talking to​ new people,​ I'll show you how to​ make this part as​ painless as​ possible.
The first thing to​ do when thinking about starting a​ business relationship is​ to​ decide who you want to​ have one with -- narrow the​ pool of​ potential clients .​
It may sound counterintuitive,​ but it's like pruning a​ tree .​
Sometimes you have to​ cut some new growth to​ make the​ whole tree stronger .​
Besides,​ that's just less people you have to​ worry about talking to​ .​
Additionally,​ once you do this,​ you may discover that you have no problem connecting with and talking to​ these people because you have something in​ common -- your business .​
Which brings me to​ the​ two easiest ways ever to​ start a​ business relationship: networking lunch and professional activities.
The networking lunch (sometimes it's a​ breakfast) is​ the​ easiest single way to​ meet potential clients and client referral sources ever .​
At it's least painful,​ you walk into a​ restaurant,​ sit down at​ a​ table with a​ couple of​ strangers,​ plop down your business cards,​ eat lunch,​ listen to​ a​ speaker,​ then leave after collecting the​ business cards of​ others .​
Of course,​ this is​ not the​ most efficient use of​ your time; things tend to​ work out better if​ you chat with the​ people you are sitting with .​
Usually,​ these things have a​ meet and greet time before the​ meal is​ actually served,​ and that's a​ good time to​ chat with people and pass around your business cards .​
Sure you have to​ interact with people,​ maybe even strangers,​ but it​ actually is​ much easier than it​ seems because everything there is​ out in​ the​ open .​
That is,​ people are expecting you to​ talk about yourself and your business and hand them your business card .​
You must,​ of​ course,​ return the​ favor,​ and allow them to​ do the​ same .​
In that regard,​ here's a​ tip that will make it​ easier for you to​ work the​ room: talk less,​ listen more .​
Most people will assume you are interested in​ them and think better of​ you for being so,​ and most people will assume you are interesting and intelligent until you prove otherwise .​
If you are not involved in​ an​ industry or​ professional organization,​ tear yourself away from this lesson and join one or​ even two or​ three,​ now .​
I'll wait .​
OK,​ good .​
Not only is​ it​ a​ great thing to​ join such a​ group in​ terms of​ keeping up with your business,​ it​ is​ a​ fantastic way to​ generate business .​
The better known you are in​ your industry,​ the​ more likely you are to​ get the​ business that someone else is​ conflicted out of​ or​ doesn't have time or​ the​ ability to​ do .​
Further,​ people who are ancillary to​ your industry,​ but crucial for getting business are likely to​ attend these things .​
For instance,​ an​ estate planning attorney might be part of​ the​ Southern Arizona Estate Planning Council,​ an​ industry group that meets once a​ month for a​ dinner lecture .​
At dinner,​ that attorney will probably sit with other attorneys,​ CPAs,​ life insurance professionals,​ and financial advisors .​
All those people are sources of​ business for the​ attorney and vice versa.
Industry and professional groups,​ to​ be effective,​ usually require a​ little more than the​ average networking lunch .​
If you want anyone to​ take your business card,​ and actually do something with it​ besides throw it​ away,​ you need to​ make yourself known,​ and trusted,​ to​ the​ group .​
Volunteer for something .​
Speak at​ a​ lunch,​ write an​ article for the​ newsletter,​ donate meeting space .​
Do something besides just attend (though that's better than nothing) .​
When you do those things,​ you won't have to​ worry about trying to​ talk to​ people; they'll be clamoring to​ talk to​ you .​
a​ correlation to​ joining industry and professional groups and attending their events is​ participating in​ their online activities .​
Almost every group has a​ listserv or​ a​ message board; contribute to​ it .​
This is​ probably actually the​ easiest single way to​ meet business referral sources -- even easier than the​ networking lunch.
Once you meet someone and decide you want to​ start a​ relationship with them,​ follow up right away .​
The next day is​ best,​ but within three days is​ crucial .​
Nothing elaborate is​ needed here,​ just a​ quick e-mail or​ phone call mentioning that it​ was nice talking to​ them and you'd like to​ meet again .​
Be sure to​ ask to​ meet again .​
If you promised some sort of​ information,​ be sure to​ deliver it .​
After the​ quick call or​ e-mail,​ send a​ note card with your business card inside,​ repeating yourself .​
It's a​ good sign if​ they follow up with you too,​ mentioning that they were just about to​ call or​ e-mail you,​ but if​ you don't hear anything,​ don't freak out .​
Relationship building is​ a​ slow process,​ give it​ time .​
Move on​ to​ the​ next contact.
Read our other courses on: What to​ Do at​ a​ Meeting with a​ Potential Client and How To Follow Up on​ the​ Meeting; How Best to​ Remain in​ Contact with Your Client and How to​ Keep Your Client Happy in​ the​ Relationship at​
All the​ best,​ Wolf Krammel

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