How To Optimize Email Opt

How To Optimize Email Opt

How to​ Optimize Email Opt-In Pages
To optimize email opt-in pages is​ amongst the most important jobs to​ do and is​ also amongst the most forgotten job .​
The way the opt-in forms and pages are presented determines the quality of​ list, rate of​ growth, and meets the subscriber’s expectations which in​ turn help in​ email performance .​
The very first step towards optimization is​ to​ get the people to​ fill in​ the opt-in page .​
Immediately following it​ is​ designing the layout of​ the opt-in page and form .​
Making one come to​ the website is​ another issue .​
But once they get to​ the website, they should be allured into signing-up by making them go to​ the opt-in page .​
Firstly, the path to​ the sign up page must be made easier and clear .​
Links to​ sign up page or​ form must be included on the home page and even on other pages too .​
Promotional boxes should appear in​ the areas of​ side bars .​
The visitor shouldn’t search whether the website offers email newsletters or​ not .​
The links to​ the navigation area should send out clear message .​
Terms and names which aren’t obvious shouldn’t be used .​
Words such as​ Email Newsletter, Newsletter or​ eNewsletter are very appropriate .​
If there is​ sufficient space, promote the latest newsletter on your home page by pasting its link .​
The website should have a​ ‘Knowledge and Resource Center’ area where extract of​ articles and archived issues can be placed .​
This area can then be used to​ promote sign-ups to​ the company’s newsletter .​
It is​ good to​ include the subscribe link in​ the back issues .​
Since the purpose of​ the opt-in page is​ to​ make as​ many readers into subscribers, the design, copy and layout of​ the opt-in page should be similar to​ the landing page .​
The page should be designed with form, copy and images which should reflect confidence, value and trust .​
Links to​ samples must be included which can give an​ idea about the quality of​ the email to​ be received upon sign-up .​
Email’s small screenshot display is​ optional, but beneficial too .​
Testimonials from readers to​ the email publications can be included in​ pull quote format .​
The content of​ the testimonials can be either text or​ images .​

In today’s world, everything comes for a​ price .​
So when a​ subscriber is​ giving his valuable email address, he is​ certainly looking for something in​ exchange .​
This is​ why images and copy should be included on the opt-in page which conveys the basic value of​ emails to​ be sent .​
Subscribers can be given ‘email only special deals’ .​
Any kind of​ regular incentive goes a​ long way .​
Whether it​ is​ ‘$2 off the next purchase’ or​ ‘free white paper’, even discounts can increase conversion .​
Extra precaution must be taken by writing short email policy near the submit button .​
a​ link to​ the company’s detailed privacy policy must be included at​ the end .​
The frequency, format and content of​ emails should be clarified and the sign-up process must be confirmed via a​ welcome email .​

Certain details about the opt-in page should also be considered .​
a​ right balance needs to​ be maintained of​ the information that is​ collected through the opt-in form or​ page .​
Neither too much information must be asked; nor must too little information be asked .​
The future must be planned from the start .​
Obviously asking only the email address is​ very quick; information required for email delivery will be missed .​
Information which is​ not required for email delivery and segmentation or​ personalization should be avoided .​
If there are too many fields, the not so important ones must be marked as​ optional .​
To check syntax errors, a​ script should be included for that purpose .​
Two boxes should be present for entering email address twice .​
This reduces the risk of​ typing invalid email address .​
The minimum form fields to​ be included in​ the form are first name, last name, email address, and format preference .​
Optional form field can be based on secondary email address, frequency, preferences and demographics.

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