How To Measure Keyword Density For Your SEO

How To Measure Keyword Density For Your SEO

This article will guide you​ through the​ main myths around keyword density and SEO. Even though keyword density should be a​ part of​ your SEO efforts,​ there is​ a​ lot of​ confusion about what “density” is​ and how to​ apply it​ properly. Also,​ how much is​ density percentage is​ good? This will apply to​ both new and existing sites,​ and I am covering here what to​ know about keyword density.

There are 2 ways of​ calculating density.
The basic method consists of​ measuring the​ number of​ times a​ keyword appears on​ the​ page as​ a​ percentage of​ the​ total word count of​ that page. the​ complex method consists of​ measuring keyword density of​ the​ page plus the​ text components in​ meta tags: Title,​ Keywords,​ Alt Text,​ Description,​ and Comments. Most SEOs refer to​ the​ first method when talking about keyword density though. But,​ how do search engines measure keyword density? They actually use the​ complex method to​ measure it. I will explain later how to​ adjust to​ this.

Were should the​ keywords be used?
Diversify the​ density of​ your keywords in​ different areas of​ your page. Starting with the​ Title,​ and following with the​ beginning of​ the​ page,​ like in​ the​ headings,​ other sub-headings,​ and in​ the​ introductory paragraphs would certainly be of​ benefit. Every search engine algo is​ different,​ so you​ must choose an​ average keyword density that can make your site rank well in​ the​ top ten positions in​ the​ SERPs.

The importance of​ keyword density.
Keyword density can be very beneficial when done right,​ but it​ can also have a​ very negative influence when overdone. This is​ known as​ "keyword stuffing". When you​ stuff keywords in​ your page,​ this will be detected and your site will get penalized for doing so. This could go as​ far as​ getting your entire site blacklisted from a​ particular search engine,​ if​ you​ are found keyword stuffing too many times.

There is​ no secret keyword formula.
No matter what you​ may think,​ or​ read on​ forums or​ even articles by such “SEO Gurus”,​ there is​ no secret formula for keyword density. There are,​ however,​ certain guidelines that need to​ be followed,​ and they are available to​ the​ public form the​ search engines themselves. Keywords density is​ one of​ most critical elements in​ SEO,​ and if​ you​ can master it​ you​ get higher rankings for your site.

So what is​ the​ right keyword density?
Your keyword density must be right to​ improve your search engine ranking. the​ “ideal” keyword density will always help to​ achieve high rankings. But how much is​ too much? if​ too low,​ you​ will not get the​ maximum benefits,​ if​ too high your site might get flagged as​ spam… Ok,​ there is​ no “one number fits all” here,​ but based on​ real case studies,​ the​ average top ranking Google site averages basic 1.9% keyword density. I wouldn’t go over 2%. This is​ an​ average value,​ and I am talking about basic percentages here,​ not complex. But it​ translates well to​ their complex values.

By Utah SEO Jose Nunez

How To Measure Keyword Density For Your SEO

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