How To Kick Start Your Business With SEO SEM

How To Kick Start Your Business With SEO SEM

Who is​ this for?

If you​ are a​ webmaster who is​ about to​ start his/her first online business or​ web site,​ you​ probably know that it​ is​ not that easy to​ get high traffic to​ your site. in​ fact,​ nowadays it​ takes a​ lot more work to​ be successful online,​ than it​ had been some years ago. the​ main factor that influences your success is​ that most business or​ web site owner do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread,​ however,​ a​ lot of​ people just know of​ it​ as​ a​ way to​ get ranked high in​ the​ search engines.

There are tons of​ webmasters and web site owners who would like to​ know more about SEO strategies in​ order to​ kick start their business. if​ you​ have enough funds to​ hire a​ SEO company to​ do the​ promotional work for you,​ you​ would probably not sift through the​ internet and find out more about SEO,​ unless you​ are eager to​ learn more and more. So this article is​ mainly for those who start out with SEO and want to​ know more about the​ strategies to​ not only rank high in​ the​ search engines,​ but also prosper and do well in​ satisfying visitors or​ prospects.

Why do I need SEO & SEM to​ rank high?

The question is​ why businesses and web sites do need to​ promote their web sites well these days,​ unlike some years ago,​ when everyone was about to​ submit to​ a​ few of​ the​ established directories and was seeing an​ increase in​ traffic through spreading the​ word. the​ answer is: a​ few things have changed. the​ search engines have developed very complex algorithms in​ order to​ find relevant web sites and separate them from the​ non-relevant web sites. These algorithms are quite complicated and not revealed to​ anybody outside of​ the​ search engines.

The problem is​ that,​ in​ order to​ reach high ranking and traffic,​ you​ need to​ prove your web site to​ be trustworthy and relevant for the​ world. Relevance can be reached through search engine optimization,​ whereas trustworthiness is​ reached through the​ marketing and promotion of​ your web site to​ other relevant and related web sites. There are theories about a​ so-called sandbox or​ trustbox that is​ used by Google,​ however,​ they have never been confirmed to​ be existing to​ 100%. This sandbox theory claims that every new web site is​ put in​ a​ box for a​ specified probation period. While in​ the​ box the​ site is​ not ranked well and does not receive a​ PageRank. the​ trustbox theory claims that the​ probation period is​ more likely to​ be defined by trusted and relevant back links.

Whether one of​ these theories is​ real or​ not,​ fact is​ that you​ need to​ optimize your business for the​ search engines and then promote it. the​ main thought is​ that you​ should try to​ gain as​ many one-way links as​ possible. One-way links,​ also referred to​ as​ inbound links,​ are link that are directed to​ your site without your site to​ be linking back to​ that site. in​ past the​ so-called reciprocal links have been wide-spread in​ order to​ build your linking and prove your trustworthiness and/or relevance. However,​ these days,​ one-way links are more than appreciated and worth it!

How to​ approach? How to​ gain one-way links and kick start my business now?

This is​ a​ very complex topic and it​ is​ impossible to​ tell you​ about any existing and proved strategy at​ once. Nevertheless there are some easy but time consuming ways to​ kick start your business or​ web site. Before everything can begin,​ however,​ you​ should first optimize your website. There are some resources on​ the​ internet that tell you​ about optimization etc.

After you​ are done with it,​ promote your web site to​ (free) web directories first. Web directories provide you​ with one-way links without the​ need to​ link back to​ them. Well,​ in​ fact there are a​ lot of​ directories that require reciprocal links back,​ but these are not the​ ones you​ should submit to. Submit to​ SEO friendly free web directories first,​ apart from the​ Open Directory Project/DMOZ. Then after you​ have done this exhausting work,​ write quality articles and spread them. Be active in​ forums. Publish a​ blog relating to​ your area and regularly write in​ it​ to​ attract readers and prospects. These are one of​ the​ main sources for getting your first traffic and back links,​ which raise your PageRank.

Now go on​ and find out about the​ variety of​ mistakes you​ can do while optimizing and promoting: Over Optimization.

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