How To Harness The Power Of Web Directories The Missing Link In Your
SEO Strategy

How To Harness The Power Of Web Directories The Missing Link In Your SEO Strategy



So you​ want exposure on​ the​ Internet? of​ course you​ do. you​ want to​ drive people to​ your site,​ because that’s the​ only way your online business can succeed. And the​ more eyes you​ can get to​ your page,​ the​ better off you​ are. It’s common sense.

You’ve probably already thought of​ Google,​ and rightfully so. It’s the​ top search engine,​ so you​ want to​ make sure you’re a​ part of​ it. you​ may have also done some search engine optimization,​ and tweaked your site in​ certain ways so that Google will index you​ better. That’s a​ good start,​ but it’s also where many people go wrong.

The search engine marketing community often discusses this faux pas: people become obsessed with ranking on​ Google,​ and forget that there’s so much more to​ the​ Internet,​ so many more places where you​ can be found. It’s back to​ common sense again: don’t put all your eggs in​ one basket. Here are some reasons why:

- People use multiple search engines.
According to​ Nielsen//NetRatings,​ 58% of​ the​ people who search on​ Google also use another search engine. the​ same is​ true for 70% of​ MSN searchers,​ and 71% of​ Yahoo searchers. if​ consumers are looking for information in​ several places,​ it​ only makes sense for you​ to​ be in​ as​ many of​ those places as​ you​ can.

- Google indexes your web directory listings.
Ironically,​ when you​ work to​ broaden your horizons beyond the​ Google universe,​ you’re also working to​ improve your chances of​ showing up on​ Google. That’s because when a​ major search engine indexes the​ Internet,​ it​ also indexes the​ content of​ other directories.

Here’s the​ best part: if​ you​ can get listed in​ a​ web directory that provides search-engine-friendly one-way-links (that is,​ links that connect directly to​ your URL),​ you​ are essentially acquiring a​ “vote” to​ your site,​ and therefore improving your site’s authority in​ the​ eyes of​ Google,​ Yahoo and other major engines.

There are thousands upon thousands of​ Internet directories where you​ can list your site. Some will charge for submission,​ and the​ price will vary,​ from as​ little a​ few dollars,​ to​ as​ much as​ hundreds. Some will accept your site right away,​ and others will need to​ review it,​ to​ ensure the​ integrity of​ their database.

Common sense applies again here: the​ goal is​ to​ get listed in​ as​ many directories as​ you​ can,​ so you​ get maximum exposure. But web directory submission can be very time consuming,​ so you​ have to​ be selective to​ maximize your productivity. Here are a​ few things you’ll want to​ keep in​ mind:
- if​ the​ price seems too high,​ it’s probably not worth it. if​ you​ have a​ little money to​ invest,​ it’s a​ good idea to​ get into some of​ the​ paid inclusion directories. Pick and choose from some of​ the​ mid-level ones,​ and try to​ diversify your presence by picking some foreign directories,​ as​ well as​ some local ones. Some directories also offer special inclusion,​ where you​ pay a​ premium to​ get listed quicker. It’s definitely worth it​ if​ you’re looking to​ improve your traffic as​ quickly as​ possible.
- Before submitting to​ any web directory,​ check to​ make sure the​ directory is​ not banned by Google. Here’s a​ handy site,​ where you​ can type in​ the​ URL of​ the​ web directory and find out if​ it’s banned right away: http://123promotion.co.uk/tools/googlebanned.php
- Be prepared before you​ start submitting. Write a​ few descriptions for your website in​ different lengths (50 words,​ 100 words,​ 200 words),​ so you​ can just copy and paste when you’re submitting. This is​ guaranteed to​ save you​ a​ lot of​ time.
- if​ you​ don’t want to​ spend a​ lot of​ time searching for,​ picking and choosing directories,​ start at​ this page,​ which provides a​ great list of​ the​ top search-engine-friendly directories on​ the​ web: http://www.eliteweb.cc/directory/internet/web_directories
- if​ you​ don’t have a​ lot of​ time to​ devote to​ this,​ don’t worry about doing it​ all in​ one shot. Bookmark the​ link above,​ and take a​ few minutes every day to​ do one or​ two directory submissions,​ until you​ make it​ through the​ list.

Good luck,​ and happy submitting.




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