How To Choose A Shopping Cart Vendor For Your E Commerce Site

How To Choose A Shopping Cart Vendor For Your E Commerce Site

E-commerce has exploded on the​ internet and​ many successful businesses exist solely on the​ web. and​ why not? With a​ virtual storefront, the​ overhead costs of​ running a​ business are greatly reduced. Therefore, with effective marketing, these businesses can hang on during the​ difficult early stages of​ a​ new business and​ are less dominated by cash flow while trying to​ stay afloat.

One of​ the​ major reasons for​ the​ surge in​ online purchasing has been the​ convenience and​ security of​ the​ shopping cart feature on e-commerce sites. the​ virtual interface of​ putting things into a​ 'cart' has, at​ once, a​ comfortable familiarity and​ whimsy. it​ really is​ an​ elegant system that has won the​ confidence of​ the​ online shopper through its proven security.

There are many different vendors of​ shopping cart services. So how does one go about choosing the​ right one for​ their e-commerce site?

The very first thing you have to​ do is​ to​ decide exactly what, and​ how much product you are going to​ be selling. Are you selling 1 item? a​ line of​ similar items? a​ catalog full of​ many different products, and​ if​ so, then how will your site present this catalog?

What will be your volume of​ sales this year? Next year? in​ five years? Some shopping cart services are great for​ lower volume sales with less product variety and​ no catalog. Other shopping cart services allow for​ complex, high volume sales and​ catalog features.

In terms of​ cost of​ the​ cart service, you need to​ find the​ shopping cart option that matches your selling volume.

PayPal offers a​ fantastic, free-to-set-up shopping cart that is​ great for​ lower volume sales. Your fees to​ them are a​ percentage of​ each of​ your sales. in​ addition, you can automatically take major credit card payments without setting up credit card merchant services. This saves you $300-$400 right off the​ bat.

For high volume sales you may pay less going with a​ shopping cart vendor that charges you a​ monthly fee rather than a​ percentage of​ your sales.

You also need to​ look at​ the​ purchase process the​ shopping cart service offers. Potential customers abandoning the​ purchase because they weren't shown the​ shipping costs before they were required to​ give their credit card information, for​ example, can be devastating to​ sales. the​ simpler, clearer and​ shorter the​ process from cart to​ sale, the​ better. at​ no point should the​ potential ciustomer feel that there is​ a​ surprise ahead.

Finally, the​ look of​ the​ shopping cart needs to​ fit the​ visual theme of​ your site. Most shopping cart services have several variations on a​ basic look. Make sure one of​ those variations works.

Basic services will range anywhere from $10 to​ $30 per month. Remember to​ add in​ the​ cost of​ credit card merchant services if​ you want to​ accept credit card customers. and​ this is​ highly recommended. the​ downside of​ online purchases is​ that the​ customer must wait for​ the​ item to​ be shipped. Having to​ wait even longer for​ a​ money order to​ be received, or​ worse, a​ check to​ clear, on top of​ shipping time reduces the​ convenience of​ online shopping to​ the​ point where sales could be lost.

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