How To Advertise With Pay Per Click Search Engines

How To Advertise With Pay Per Click Search Engines



Both pay-per-click and​ SEO are targeted to​ get your website placed as​ close to​ the​ top of​ search engine results as​ possible. One of​ the​ differences is​ that it​ takes minutes to​ set up a​ pay-per-click campaign versus months for​ a​ good SEO campaign.

Pay-Per-Click is​ a​ simple type of​ paid advertising that most search engines, including some of​ the​ largest ones, now offer. it​ requires a​ bid for​ a​ "per-click" basis, which translates to​ your company paying the​ bid amount every time the​ search engine directs a​ visitor to​ your site. There is​ the​ added bonus that when a​ per-click site sends your website traffic, your site often appears in​ the​ results of​ other prevalent search engines.

As with all marketing campaigns, there are advantages and​ disadvantages. if​ you understand the​ process and​ monitor your pay-per-click campaign frequently, it​ can be very effective. One of​ the​ greatest advantages is​ that you never have to​ tweak your web pages to​ change your position in​ search engine results, as​ you must do in​ a​ typical SEO campaign. What you do have to​ do in​ a​ pay-per-click campaign is​ pay a​ fee.

Another advantage is​ the​ simplicity of​ the​ pay-per-click process. You just bid and​ you're up and​ running. it​ doesn't demand any specific technical knowledge, though the​ more you know about search engines and​ keywords, the​ easier - and​ more effective - the​ process will be.

The downside is​ that pay-per-click is​ essentially a​ bidding war. a​ higher bid than yours will lower your position on search engine results. This means that you will have to​ raise your bid to​ regain your position - which can obviously become quite expensive, especially if​ you are bidding on a​ popular keyword.

In order to​ determine if​ pay-per-click is​ a​ cost effective form of​ marketing for​ your business, you must do some computing to​ figure out how much each visitor to​ your site is​ worth. You can compute this value by dividing the​ profit you make on your website over a​ given period of​ time by the​ total number of​ visitors for​ that same time period. for​ example, if​ your site made $5,000 in​ profits and​ there were 2,5000 hits, each visitor would be theoretically worth 50 cents. the​ basic formula is​ profits divided by visitors.

The figure of​ 50 cents per visitor is​ the​ point at​ which your business breaks even. the​ idea, of​ course, is​ to​ show a​ profit, not to​ merely cover your costs. Therefore, you are aiming at​ a​ figure less than 50 cents per click.

Be aware that the​ most popular keywords often cost considerably more than 50 cents a​ click. the​ only way around this is​ to​ bid less for​ these phrases or​ you will be paying too much for​ each individual hit.

The key (pun intended) to​ success is​ to​ learn everything you can about search engine keyword research. the​ good news is​ there isn't a​ limit to​ the​ amount of​ keywords you can add to​ your bid because additional keywords do not add additional cost. This translates into a​ lot less hassle for​ you because there is​ no need to​ optimize your site to​ index a​ particular set of​ keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to​ set-up your account in​ your pay-per-click bid. of​ the​ popular search engines that offer pay-per-click, one called Overture provides an​ online tool that will give you the​ data on how often particular keywords are entered into their search engine. They also offer suggestions for​ keywords after you enter a​ description of​ your site.

In pay-per-click, this written description is​ crucial. You must understand that the​ object of​ your description is​ not to​ generally attract visitors, but to​ be as​ specific as​ possible so that only those visitors who are likely to​ buy your service or​ product go to​ your site. You must use expert marketing copy to​ guarantee that your description is
both precise and​ enticing to​ attract the​ most ideal candidates to​ your site. This description is​ your most powerful tool to​ insure that your bid is​ profitable.

Another essential element of​ pay-per-click advertising is​ that you constantly monitor your bid. it​ is​ very important that you bear in​ mind that the​ results of​ the​ top search engines providing pay-per-click advertising, which are Overture and​ Adwords Select, usually appear on other popular search engines. Because of​ this, the​ competition for​ top ranking is​ intense, and​ very often you will find that the​ bidding price balloons too high for​ pay-per-click to​ yield a​ profit.

If this happens, it​ is​ advisable to​ withdraw your bid on that particular keyword and​ try another one. Remember: when you pay too much per click to​ make a​ profit, you are in​ essence losing the​ bidding war.

Since losing is​ not acceptable, you must have a​ plan in​ place to​ closely track the​ effectiveness of​ your keyword. it​ is​ advisable to​ monitor your keywords on at​ least a​ monthly basis.

Not only is​ careful monitoring important, but the​ analysis of​ visitor behavior can produce invaluable knowledge about consumer motivation, habits, and​ trends. Expert monitoring and​ consumer analysis is​ essential to​ your overall business needs, and​ will also insure that your pay-per-click campaign is​ a​ success.




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