Hollywood Studios And The Internet A Change Is Coming Like It Or Not

Hollywood Studios And The Internet A Change Is Coming Like It Or Not



Hollywood Studios and​ the​ Internet, a​ Change is​ Coming Like It or​ Not
Apple, Disney Studios, Warner Brothers, NBC Universal,Amazon and​ even George Lucas herald a​ change in​ the​ way movies are made and​ ultimately delivered to​ the​ public.
Apple in​ recent days has attempted to​ stake a​ claim on​ the​ movie download market by striking a​ deal with Disney Studios to​ deliver movie down loads .​
Earlier this year Warner Brothers announced an​ agreement with the​ software firm Bit torrent to​ enable movie downloads to​ your computer .​
Bit torrent’s software application has long been the​ choice of​ peer to​ peer file sharing pirates because it​ allows fast downloads of​ large files and​ uses very little bandwidth.
Last week Apple together with Disney studios jumped into the​ movie down load market and​ offered two key features to​ it’s movie download service .​
First it​ uses the​ ipod as​ the​ device for​ downloading .​
Second, knowing that the​ ultimate viewing choice for​ movies for​ the​ public will be the​ television or​ home theatre .​
Apple indicates it​ will introduce a​ set top box to​ work with the​ TV thus bridging the​ gap between internet delivery and​ end user’s desired viewing choice.
This puts Apple in​ a​ position to​ capture a​ middleman role and​ to​ make money on​ a​ device to​ ease the​ process between the​ down load and​ final choice of​ viewing medium .​
But Bit Torrent is​ already working with Warner Brothers and​ will probably leap frog Apple’s device sooner or​ later by allowing direct downloads to​ your TV receiver, fast, high quality and​ immediately playable using a​ high speed cable line to​ do it .​
And to​ go with this instant down load will be the​ option to​ burn to​ a​ DVD or​ store the​ movie on​ the​ hard drive of​ your tivo box or​ similar device.
George Lucas in​ an​ interview with CNBC earlier this year and​ again last week stated that the​ movie companies and​ Hollywood would have to​ adapt sooner or​ later to​ the​ new digital age, of​ production and​ distribution .​
When asked about file sharing and​ bit torrent specifically Lucas stated that it​ would be the​ future of​ Hollywood and​ that Steve Jobs and​ others had already grasped that concept.
The major retailers of​ DVDs, such as​ Walmart and​ Target have communicated to​ the​ Hollywood studios that they will not sit still for​ downloads that would be cheaper than the​ DVDs they sell .​
Apple has been responsive and​ is​ said to​ be discussing an​ agreement on​ the​ pricing of​ down loads from it’s itunes site.
As usual the​ big players are attempting to​ control how, where and​ at​ what price the​ next generation of​ movies will be delivered to​ the​ public .​
All the​ major players want to​ control the​ delivery process but the​ time for​ that has passed .​
George Lucas himself said that with web sites like Youtube, film makers can show case their talent and​ deliver it​ to​ the​ public very cheaply, they don’t need a​ Hollywood Studio.
Using the​ internet as​ a​ proving ground for​ content creation and​ distribution has finally come of​ age now that high speed internet access is​ so wide spread .​
So get ready Hollywood change is​ coming like it​ or​ not.




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