Google Sitemaps Useful SEO Tools

Google Sitemaps Useful SEO Tools

One of​ the​ most useful utilities that the​ engineers and think tank at​ Google have ever devised is​ the​ Google Sitemaps program.

The said program,​ which is​ a​ product of​ their much publicized and much vaunted policy of​ allowing its engineers to​ spend 20 per cent of​ their paid time on​ personal projects,​ has been a​ boon to​ many webmasters,​ website operators and SEO professionals because it​ has made certain aspects of​ their work far easier and more intuitive.

Google’s decision to​ come out with Google Sitemaps is​ based mainly on​ the​ desire to​ present more intuitive and better search results to​ users. Because of​ the​ current limitations presented by web crawling,​ there is​ a​ high probability that not all pages in​ a​ website will be noted and registered with the​ search engine. There are also many variables and factors that are not addressed with the​ current methods and technologies used for website submissions. These limitations are what Google Sitemaps seeks to​ address.

Google Sitemaps was officially started in​ June 2018. This handy utility makes the​ submission of​ web pages to​ Google easier. the​ added features though are the​ detailed reports that is​ also generated by Google Sitemaps. in​ order to​ use the​ Google Sitemaps program,​ a​ person need only download a​ free open source tool called Sitemap Generator or​ use one of​ the​ many 3rd party applications. These utilities are what helps in​ creating a​ sitemap of​ the​ webmaster’s website using the​ Sitemap protocol that is​ being backed by Google itself.

The complement of​ new features that are part of​ the​ Google Sitemaps programs also means that it​ has become a​ great tool for search engine optimization professionals. the​ automation of​ these features has made it​ easier for SEO professionals to​ do their job and formulate the​ proper strategies to​ increase the​ page ranking of​ a​ website.

For example the​ “top search queries” feature of​ Google Sitemaps allows you​ to​ see the​ top search queries that not only returned the​ client website as​ a​ result as​ well as​ those that Google searchers actually clicked on. This feature also allows you​ to​ see the​ top position for the​ website in​ the​ search results generated for either set search queries. the​ positions indicated are an​ average of​ the​ movement for the​ last three weeks.

Since any type of​ error can have a​ detrimental effect not only on​ the​ functionality of​ the​ website but with the​ page ranking of​ a​ website in​ Google,​ the​ report function of​ Google Sitemaps is​ a​ big help to​ SEO professionals. With the​ new feature,​ a​ webmaster or​ SEO professionals can download information straight from the​ Sitemaps account into a​ comma separated value (CSV) file. This file,​ which can be accessed through any text editor or​ spreadsheet software can contain the​ specific details of​ the​ website,​ including the​ errors generated (via dead links,​ broken links,​ etc) or​ statistics. the​ good thing is​ the​ file can even contain the​ information for all of​ the​ websites operated by SEO professional and included in​ the​ Sitemaps account. This is​ monumentally beneficial because it​ fully automates the​ search for any dead or​ broken links that may otherwise be a​ tedious chore if​ done manually. the​ good thing here is​ that this is​ periodically updated so you​ will know if​ the​ changes incorporated into the​ website will produce broken links.

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