Google Patent Application SEO Highlights

Google Patent Application SEO Highlights



The recent patent application filed by Google details numerous items the​ search engine uses to​ rank web pages. the​ specific application is​ summarized as:

“A method for scoring a​ document,​ comprising: identifying a​ document; obtaining one or​ more types of​ history data associated with the​ document; and generating a​ score for the​ document based on​ the​ one or​ more types of​ history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to​ understand,​ so following are highlights that you​ should consider for your SEO efforts.

Update Your Site

Updating your site is​ important when it​ comes to​ maximizing your rankings on​ Google. in​ addition to​ the​ manipulation of​ keyword density and meta tags,​ the​ patent application reveals that Google places significant value on​ how often your content is​ updated. the​ more often you​ update,​ the​ timely and relevant your site will appear to​ Google. in​ turn,​ this leads to​ higher rankings.

To appease mighty Google,​ consider the​ following plan of​ action:

1. Update pages frequently,​

2. Add new pages to​ your site,​

3. Interlink the​ new pages with others on​ your site,​ and

4. Add new pages on​ a​ weekly basis instead of​ all at​ once.

When Google returns to​ the​ site,​ you​ want to​ make sure that there is​ new content. the​ high rankings of​ blog sites are evidence of​ this approach.

Google’s Looking at​ Your Domain

In a​ new twist,​ Google claims that it​ analyzes the​ number of​ years of​ domain registration as​ part of​ the​ ranking process. the​ application suggests that domains that are registered for longer periods of​ time are given more value because such a​ commitment shows the​ site is​ not a​ fly-by-night jump page. it​ is​ recommended that you​ extend all domain registrations for as​ long as​ possible as​ part of​ your search engine optimization efforts. it​ is​ difficult to​ tell how much the​ registration process impacts the​ ranking process,​ but every little bit helps.

Google claims that it​ also digs deeper into domain names to​ evaluate the​ legitimacy of​ the​ site. Factors in​ the​ evaluation include the​ web host and the​ “who is” information. According to​ the​ patent application,​ Google maintains a​ database of​ hosts that facilitate spamming of​ the​ Google search engine. While such hosts are not detailed in​ the​ application,​ pray to​ God that you​ are not using one. you​ should evaluate your host if​ your optimization efforts are not producing results.

If your search engine optimization efforts for Google are failing,​ the​ patent application may provide answers. Talk about a​ perfect E-book!




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