Google Best Search Engine Optimization SEO Practices Part 5

Google Best Search Engine Optimization SEO Practices Part 5

The fifth and last part of​ this article will concentrate on​ the​ internal and analysis areas of​ the​ optimization for Google. I will review 3 essential areas. Let’s start:

Why do you​ need to​ use Google Sitemaps.
If your site has hundreds of​ pages,​ then a​ compressed version of​ the​ file can be created. you​ are required to​ create an​ account with Google in​ order to​ take advantage of​ this feature. Two things to​ consider before uploading the​ sitemap file are to​ verify that your robots.txt allows Google to​ craw the​ site for this to​ work in​ the​ first place,​ and that you​ check for 404 error pages in​ your site. Now to​ why you​ need this: Google will crawl your site more frequently to​ verify changes in​ the​ sitemap file,​ and index files that normally it​ wouldn’t. So keep it​ up to​ date with your weekly changes. it​ saves Google time,​ since it​ will only concentrate on​ updated content,​ and getting new or​ updated pages indexed as​ a​ benefit.

The importance of​ Web Analytics.
Keep track of​ your optimization and log results by understanding your analytics. it​ is​ essential that you​ monitor your visitor paths and exit pages. Make all necessary changes through your pages to​ make sure you​ are improving those pages that are top exit ones. One way to​ achieve this is​ by creating stronger offerings,​ guarantees,​ and calls to​ action among other things. SiteCatalyst is​ a​ very robust solution with a​ lot of​ features. SiteCatalyst provides data related to​ navigation,​ ecommerce,​ content,​ and other detailed visitor information. it​ also has a​ pretty flexible dashboard and it​ is​ very data intensive. One of​ the​ great features that it​ provides is​ comparison,​ which allows you​ to​ compare different campaigns and groups to​ see how they are doing so against each other,​ so that campaigns can be optimized. if​ you​ are looking robust features such as​ customizable dashboards,​ then Omniture SiteCatalyst might be right for you.

Staying out of​ the​ Supplemental Index.
Sites of​ any age,​ size,​ and rank can end up in​ the​ supplemental index. For the​ first 2 factors,​ it​ is​ related to​ the​ update ratio or​ duplicate content. For the​ last one,​ because of​ missing elements. the​ number one reason to​ be listed in​ this index is​ the​ update ratio. So how do you​ fix this? Update the​ content of​ the​ page. Change the​ body content mostly. Title changes and Heading tags also helps. Number two reason is​ that the​ page is​ no longer internally linked from home or​ main category pages. So,​ the​ fix? Self explanatory. Last reason,​ your site is​ online but less than six months old. if​ this is​ your case,​ please read my 2 part article on​ “Search Engine Optimization (SEO) Basics” were you​ will be able to​ find out what to​ do to​ get out much quicker.

Closing Statement about Google Optimization.
To recap… Make sure that your site is​ compliant,​ stays true,​ stays natural,​ and stays organic. Focus on​ content,​ and bringing quality traffic to​ your site. if​ people are attracted to​ your site and buy,​ Google will be attracted to​ the​ site too and the​ site will naturally rank well. Make it​ easy on​ Google,​ and they will make it​ easy on​ you.

By Dedicated SEO Consultant: Jose Nunez

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