Google Best Search Engine Optimization SEO Practices Part 3

Google Best Search Engine Optimization SEO Practices Part 3

The third part of​ this article will concentrate on​ the​ meta tags area of​ the​ optimization for Google. I will mention them in​ the​ order they should normally appear in​ the​ source code. I will review 5 essential meta areas.

The DTD statement.
This should be the​ first tag of​ the​ head section of​ your code. the​ Document Type Definition Statement allows faster and deeper indexing with Google,​ shortening the​ time your site will be in​ the​ “trustbox” as​ well. HTML 4.0 or​ 4.01 should be the​ standard,​ and for most cases,​ the​ Transitional type should be used.

The title,​ the​ most important.
Why? Because there are 3 elements in​ SEO: the​ listing (were title is​ the​ main element) the​ click-through (were title is​ the​ main reason) and conversion (which is​ the​ object of​ all optimization work) Also,​ if​ that is​ not reason enough (it should) it​ is​ the​ single element that gests indexed and used to​ list the​ link text in​ the​ Google SERPs (Search Engine Results Pages). an​ average of​ 7 to​ 8 words length is​ optimal.

The description.
Used by Google to​ create a​ text summary in​ describing the​ page if​ available,​ so make sure the​ content of​ this tag is​ friendly to​ the​ searcher,​ not the​ search engine. if​ you​ are in​ a​ competitive market,​ this tag is​ not taken into account,​ but you​ should have it​ for your visitor. an​ average length of​ 150 characters is​ good.

The keywords.
Google actually uses this tag against you,​ by that meaning it​ is​ used as​ a​ spam check point for the​ page content. Also,​ do not include your niche keywords here,​ as​ you​ will be given your competition tips about your optimization. Put your main keywords across the​ content instead. Here use an​ average of​ 200 characters.
Make sure you​ are using different sets of​ keywords per page,​ in​ other words,​ that they are unique to​ each particular page.

The charset type.
Another element of​ the​ head section,​ this one tells the​ browser what to​ do when it​ encounters certain characters in​ your pages. Google indexes pages easier with the​ 8859-1 tag,​ since it​ will not do any data encoding,​ which can take a​ lot of​ extra time. the​ UTF-8 tag involves encoding and it​ should be used for forms that accept non standard characters,​ like foreign users from other countries.

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