Google Best Search Engine Optimization SEO Practices Part 4

Google Best Search Engine Optimization SEO Practices Part 4



The four part of​ this article will concentrate on​ the​ link areas of​ the​ off-page optimization for Google. I will review 5 essential link areas.

Reciprocal linking does not have the​ effect it​ used to.
If you​ are asking for links right now,​ stop sending automated link requests. Instead,​ focus on​ getting natural links from related sites by using “link bait”,​ in​ other words,​ content that is​ worth linking to​ because of​ its value. When offered a​ link from partners,​ make sure their page doesn’t have more than 100 links already in​ it,​ look for 20 links max when possible,​ and also that their site is​ related to​ the​ theme of​ yours. at​ last,​ check that you​ are getting traffic from the​ link,​ or​ drop it.

“Article swap” and “article partitioning”.
Engage in​ “article swap” with link partners,​ and break articles in​ parts to​ create a​ series of​ them for your visitors to​ follow (partitioning). Include comments when applicable in​ all articles (in a​ different color to​ distinguish,​ hint: blue) since it​ gives visitors great commented content and overcomes duplicate content penalties.

Your internal linking structure.
You want PageRank to​ be passed to​ your traffic pages,​ so avoid absolute links to​ “About Us”,​ “Privacy Policy”,​ etc. Here the​ have a​ good combination of​ absolute and relative links is​ a​ must. Use absolute links within your content areas,​ not in​ you​ navigation. the​ PageRank score is​ directly affected by this. the​ “run of​ site links” filter includes internal pages now,​ so keep this in​ mind. Also make sure you​ have a​ relative link to​ your home page from every page. you​ should link to​ directories or​ portals that are authoritative as​ far as​ your external links. Always use your targeted keyword phrase for the​ anchor text. it​ is​ also wise to​ vary your anchor text when linking to​ your internal pages,​ and it​ always should match your unique phrase.

A few more words on​ PageRank.
Any PageRank of​ less than 4 is​ not counted by the​ algo. That explains why Google shows much less back links for any domain than other search engines. you​ need to​ gain good incoming related links,​ not just any links. Again,​ the​ “less is​ more” concept could be applied here as​ well. Few good quality links always out weight lots of​ low quality unrelated links from other sites. Outgoing links are viewed from a​ different angle,​ and are related to​ “the theme” of​ your site. There is​ an​ optimal ratio between the​ quality vs. the​ quantity in​ links. you​ need to​ get as​ many links from pages with a​ high PageRank and a​ low number of​ total links in​ them.

Your link campaign goals.
Set yourself some achievable goals when it​ comes to​ links. Be realistic,​ and try to​ get one link exchange,​ article swap,​ directory submission,​ forum comment,​ etc. per day. Verify quality of​ all links,​ and use the​ “no follow” link attribute or​ directly remove all links from any site with 100 or​ more links on​ their page that is​ not an​ authority site.




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