Good Web Design Is So Important

Good Web Design Is So Important



The utter importance of​ good design is​ difficult to​ overstate. Design can and​ will make or​ break a​ website. While this little fact may seem self-evident to​ many people, it​ is​ a​ surprisingly easy fact to​ overlook, especially at​ a​ time when free web design software or​ templates are available to​ anyone with passing interest. Such tools are great for​ encouraging more people to​ use the​ Internet and​ develop new skills, however, if​ you are looking to​ establish a​ 'serious' presence for​ you or​ your organization you will be best served by finding someone with the​ education, tools, and​ talent that go into good design.

The look and​ feel of​ your website is​ a​ reflection of​ your entire business. the​ more professional your website navigates, reads, and​ looks, the​ more professional your organization will appear to​ the​ person doing the​ navigating, reading, and​ looking. if​ the​ navigation is​ needlessly confusing, the​ look 'off' or​ immature, or​ the​ content lousy, the​ conversion from visitor to​ customer is​ far less likely to​ take place.

There is​ an​ abundance of​ literature on the​ web regarding what constitutes good design, and​ why good design is​ so important. an​ excellent place to​ go, however, for​ views and​ information on good web design is​ to​ the​ designers themselves. Online forums are not good for​ everything, but web designers use them a​ lot, and​ much of​ what follows on good design is​ based upon forum posts from web designers on just this topic.

One web designer pointed out that it​ takes around 50 milliseconds for​ a​ visitor to​ decide whether or​ not they like a​ website. This seems like a​ rather short amount of​ time, and​ it​ is. However, it​ does not seem so far fetched when we consider our own viewing and​ browsing habits. Generally, we know the​ information, service, or​ product we seek; the​ more obviously, reliably, and​ aesthetically these can be delivered the​ more likely we are to​ use the​ website accessed instead of​ searching for​ another, 'better' one.

With so many websites popping up on any Google search most of​ us maintain a​ low threshold for​ abandoning a​ particular website for​ another, potentially better one, down the​ list. in​ other words, good design means good first impressions. the​ longer the​ colors, format, content, structure, etc. can keep a​ visitor at​ the​ website, the​ better your chances that they will find what they need, buy, bookmark, or​ come back. Another web designer put it​ like this, "Presenting the​ right information to​ your audience in​ an​ easy to​ find, read and​ understandable fashion so that they can find what they need fast." Good design is​ important because it​ not only gives your website a​ better chance of​ success, but also because it​ makes life so much easier and​ pleasant for​ those of​ us who spend any amount of​ time on the​ web.

It should also be said that good design is​ not simply a​ functional characteristic toward which one should strive. the​ design says something about your organizations attitude and​ image. "Design", as​ one designer put it, "is what articulates your marketing message." in​ other words, the​ relationship between marketing and​ design is​ similar to​ that of​ thought and​ message. a​ marketing plan is​ impotent until implemented through design. Regardless of​ the​ quality of​ your product or​ service, it​ is​ the​ design which first must communicate the​ value of​ the​ product or​ service in​ question to​ the​ consumer.

These are but the​ main reasons good design is​ so important; there are more. When setting about to​ put your presence on the​ web take some time and​ find a​ designer or​ design that is​ 'right' for​ you. While good design is​ important, it​ is​ also important to​ remember that what constitutes 'good design' is​ relative. Each company and​ organization must cultivate and​ project its own unique brand and​ image. in​ general, good web design is​ able to​ do this in​ original and​ functional ways that translate a​ website's image into a​ company's success.




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