Free Stuff Solid Profits

Here is​ a​ well-known, but little used fact: People like free things. if​ you went to​ a​ street corner and started handing out staples, people would line up to​ take them from you. This is​ true even if​ you were giving away something they don’t need. if​ you told them the staples cost $2, they would feel proud of​ having snagged one for free.

Now what would happen if​ you gave out something that people actually wanted, that they actually wanted to​ pay for, even stand in​ line for. in​ fact, we assume that if​ something is​ given away free then it​ must be inherently invaluable about it. When we receive something that we know has value, either in​ dollars or​ in​ its interest to​ us, we not only remember who gave it​ to​ us, but we actually feel indebted to​ them.

Seth Godin is​ the author of​ an​ amazing book called ‘the ideadvirus’. in​ that book, to​ simplify, he states that in​ order to​ quickly spread a​ message (virus), one needs to​ give something of​ value away, make it​ significant enough that others spread it​ on your behalf, and if​ the message is​ ‘virus-worthy’ it​ will quickly spread through a​ group without much work from you. How can you profit from this? Read the book. to​ illustrate this, Seth gave the whole book away free on his site, asking only for emails in​ return and he asked readers to​ forward the book onto friends and workmates. Knowing the crowd he was looking infect with his virus, he knew that if​ they liked what they read – they would want to​ tell people and boast of​ what they smartly found for free. He actually had about 400 000 downloads in​ the first few weeks, and just before you think he made no money: when he released the hardcover through, it​ climbed to​ the top of​ its sales charts. in​ fact people who had bought the ebook version, went and purchased the hardcover – they felt like they owed Seth. This was a​ 400 page book… I read it, twice – it​ was that good, and proof of​ the actual theory he was exposing.

Be aware that what is​ free for your visitors will cost you something – it​ will cost you in​ your bandwidth/hosting costs, it​ will definitely cost you something in​ terms of​ time and effort to​ produce the site and the very thing you give away – but if​ you play the strategy right, it​ can pay off well. Get a​ good idea of​ what you are trying to​ accomplish, and determine what you can do or​ give away to​ help you grow.

1. get something of​ value to​ your audience
2. Get them to​ give you something in​ return – their email and their friends email
3. Give them permission and instructions on how to​ share that free download.
4. Encourage, or​ reward those who share that download (sometimes if​ your stuff is​ good – the pride of​ sharing something great is​ enough to​ motivate people – but it​ has to​ be amazing!)
5. With all the awareness, buzz and traffic you generate – find away of​ profiting from that.

It’s not hard, but its easy to​ get greedy and mess up the strategy. in​ fact it​ takes a​ lot of​ courage to​ do this. You will be giving away something you could be earning from – Seth Godin gave up 500,000 potential sales – instead he had 500,000 advertisers who willingly and honestly spreading the word in​ a​ well defined market which resulted in​ sales of​ that book – and with his new popularity, many others. By the way, I don’t think its free anymore. it​ doesn’t need to​ be… companies actually buy books by the box for all their marketing employees. How did that happen? Because some net savy marketing VP downloaded the book – loved it, and bought a​ hard copy for his CEO, who thought it​ was brilliant and ordered it​ for everyone… and the waves of​ impact spread. You can do this too!

Learn from the masters. Find a​ mentor who can help you do your best!

Thanks for reading,
Your Rich Cousin
(Author and Business Success Story) Get the free e-book that got me started and helped me start making money at​ It's so straight forward and easy to​ understand AND you will have the support you need to​ start making a​ great income online.

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