Free SEO The Do It Yourself Approach

Free SEO The Do It Yourself Approach

Did you​ ever wonder about making your site more appealing to​ the​ Search Engines? Did you​ get scared off by the​ high fees that SEO specialists charge for their services? if​ you​ answered yes to​ each of​ these questions,​ then I have some good news for you. There are only a​ few very effective ways to​ get good search engine rankings. the​ techniques are not very hard to​ learn and only really require time and patience on​ your part. Let’s get started….

Domain Name
The trick here is​ to​ register a​ domain name your customers can remember and the​ search engines think is​ relevant. Use words in​ your domain name that describe your product or​ service. For example,​ don’t call your site if​ you​ sell pink widgets. you​ would be better off calling your site

Title Tag
Search Engines value the​ contents of​ the​ Title Tag when ranking your site for keywords. Put your most important keywords in​ your title tags,​ using singular and plural versions of​ each word. Make your tags different and specific for each page on​ your site. For example,​ "Pink Widgets and Pink Widget Support". the​ Title Tag should be a​ short logical description of​ your web page.

Header Tags
The description Meta tag is​ still used by many (not Google) search engines and is​ often used for displaying a​ short description of​ your website. Use about 20 to​ 30 words to​ describe your site and be as​ comprehensive as​ possible in​ the​ small space allowed. Try using your important keywords within the​ description tag. the​ keyword Meta tag is​ rarely used and should not be considered very important. Just put your important keywords in​ this space and move on​ to​ more important optimization issues.

Image ALT Tags
The ALT tag is​ used for a​ very short description of​ an​ image or​ graphic file,​ and is​ displayed when your mouse pointer hovers above a​ graphic. Using your important keywords in​ the​ image description has been shown to​ have a​ small effect with some search engines.

Keyword density
Different search engines have their own preferences as​ to​ how many times a​ keyword phrase can appear on​ a​ given web page in​ order to​ demonstrate the​ importance of​ that keyword phrase. you​ should try and make sure that your important keywords have a​ 5 to​ 8 percent density in​ your site. if​ you​ keywords have higher than 10 percent density,​ it​ may be considered as​ keyword spamming or​ stuffing. (This will hurt your search engine rankings dramatically) Use the​ H1 and H2 heading tags to​ elevate your important keywords within your site. the​ keywords contained in​ these tags are considered slightly more important by search engines.

Inbound Links
Getting inbound links should be considered your most important SEO strategy. Search Engines will rank your site based on​ the​ number and quality of​ inbound links to​ your site. Links from other highly ranked sites are more valuable and will increase your sites ranking. Contacting other website owners and asking them to​ exchange links with you​ is​ a​ good strategy. the​ sites linking to​ you​ should not be your competitors,​ but should be related to​ your site. For example,​ a​ bike repair shop would benefit by exchanging links with a​ bike trail site. Page Rank is​ a​ good indication of​ how valuable a​ site would be as​ a​ link exchange partner. Yahoo and Google each have a​ page ranking system. When arranging a​ link exchange,​ make sure that your important keywords are included in​ the​ anchor text. Search engines use anchor text when they try to​ figure out the​ relevance and importance of​ your web pages.

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