Free Advertising Among The People You Know

Free Advertising Among The People You Know

Free Advertising Among the​ People You Know
Yes you can do it​ without being loathsome
Parties are times of​ celebration .​
They can also be a​ fun opportunity to​ network with people you don't often get to​ meet or​ be with .​
This is​ the​ season for​ weddings, graduations, college reunions and​ family reunions .​
At these events, everyone knows why you are there .​
Take advantage of​ that connection .​
They know you in​ connection to​ the​ bridal couple at​ a​ wedding reception, the​ new graduate at​ the​ graduation party, your class year at​ the​ college reunion, or​ who is​ your mother/father, son/daughter at​ the​ family reunion .​
But have you laid the​ foundation so well and​ so broad that they all know what you do, what business you are in, and​ who your market is?
Often we don't see these people enough to​ keep up .​
So celebrations are a​ great relaxing time to​ get the​ word out in​ a​ low key way and​ have fun at​ the​ same time .​
And if​ networking is​ not usually your cup of​ tea, this is​ a​ safe environment to​ practice .​
Obviously, you don't want to​ be known as​ the​ MLM person cruising the​ room to​ recruit everyone within three feet .​
But, you do want them to​ know what you do and​ to​ become a​ great referral source for​ your business when they meet someone who is​ an​ ideal prospect for​ your business .​
They can't help you if​ they don't know what you do .​
Here are a​ few basic guidelines I​ suggest when you talk about work at​ social occasions .​
- Don't ask for​ names - rather leave the​ door open for​ you to​ followup with a​ phone call .​
- Don't sell - you don't want to​ become persona non-grata .​
- Don't book sales appointments or​ bring out your datebook - followup with a​ phone call to​ do that during business hours .​
- Don't hog the​ conversation - if​ you find yourself engrossed with one person more than 30 minutes, you need to​ close the​ conversation and​ move on .​
Your listener did not come to​ the​ party to​ hear a​ sales pitch by you .​
- Don't corner anyone - as​ tempting as​ it​ might be to​ try to​ hook an​ ideal client, strategic partner or​ person of​ influence .​
Don't do it .​
You'll burn too many bridges .​
- Do be specific about who your ideal prospect is, the​ person, title, company size, industry, niche, etc .​
- This makes it​ easy for​ your listener to​ relax knowing you are not targeting him .​
- Do clarify what problem you solve - This will engage your listener in​ the​ benefits of​ your product/service .​
- Do brag on one or​ two recent successes, opportunities, or​ achievements - At celebration events, everyone is​ in​ high spirits, so good news will be well received .​
- Do move about the​ gathering and​ meet lots of​ people - if​ they don't know who you are, they won't be able to​ tell their friends about you .​
When they remember you after the​ party, you want them to​ still like you and​ enjoy your company .​
To be memorable, it​ is​ important that you spend more time asking about them than talking about you .​
It's that easy to​ get free advertising among people you know at​ all the​ festivities this spring.

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