Enhancing Meta Tags May Not Enhance SEO

Enhancing Meta Tags May Not Enhance SEO

A discussion of​ why enhancing meta tags simply does not always work as​ an​ effective form of​ search engine optimization for some sites.

One thing that is​ very puzzling to​ both expert and novice SEO marketers alike is​ the​ fact that adding meta-tags to​ a​ site may not always work. This is​ one of​ the​ big mysteries when it​ comes to​ dealing with search engine algorithms.

The main problem is​ that there are really two types of​ search engines. There are internal search engines and public search engines. They operate differently and search for different criteria when it​ comes to​ determining page rankings,​ which can make the​ life of​ a​ SEO expert difficult.

The truth is​ that the​ addition of​ meta-tags to​ the​ site seems to​ work best for the​ internal search engines. These search engines sift through the​ pages or​ products on​ your site and help narrow down the​ search results to​ the​ most relevant ones. Unfortunately,​ a​ public search engine such as​ Google performs a​ little differently. the​ database of​ Google for instance contains basically every page on​ the​ web and all of​ them contain keyword-maximized meta-tags that work in​ the​ vendor’s interest,​ not Google’s. For this reason it​ is​ a​ bit in​ question whether or​ not Google works with meta-tags at​ all. This is​ because the​ website owner usually works at​ cross interests with Google – manipulated keywords in​ the​ meta-tag so that they can draw visitors to​ their site. Google,​ on​ the​ other hand,​ is​ more concerned with providing visitors with an​ accurate library. it​ is​ only concerned with showing relevant pages and the​ web master would like his or​ her pages to​ be show whether they are relevant or​ not.

This is​ why changing meta-tags or​ adding them is​ not necessarily a​ rock solid SEO solution for increasing your popularity with the​ search engines and especially the​ larger ones like Google that may not be interested in​ meta-tags at​ all.

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