Ecommerce Profit In Data Feeds

Ecommerce Profit In Data Feeds



You’ve been to​ a​ shopping engine online. You know the kind, a​ place where you can do comparison-shopping online before you actually make a​ buying decision.

If you are a​ netrepreneur you may wonder if​ it​ is​ even possible to​ have your product considered for price comparison sites like, Yahoo Shopping, Shopzilla NexTag, Shopping.com, Froogle and PriceGrabber.

It is​ possible, but your inclusion into the world of​ online price comparisons relies on significant work from you in​ the area of​ data entry. Product information must be supplied to​ each of​ these sites in​ the form of​ a​ data feed. These feeds may vary from one location to​ the next, but primarily require model number, StockKeeping Unit (SKU) and price.

Tamara Mendelsohn, a​ principal analyst at​ a​ Forrest research analyst said the following in​ an​ interview with E-Commerce Times. "Almost three quarters of​ U.S. households are connected to​ the Internet, and the majority use it​ for researching products online. Retailers can't afford to​ ignore their multichannel consumers anymore,"

Engines that thrive on comparison-shopping care less about your site and more about your product. if​ your product is​ sought and you have a​ credible data feed for the product your site will likely be included in​ the price comparison.

Some ecommerce professionals believe this is​ the next wave of​ site optimization. Instead of​ dealing in​ keywords or​ phrases the customer is​ directed to​ your site specifically because you have a​ product for sale that they are motivated to​ purchase.

Forecasts predict a​ significant amount of​ growth potential through the use of​ data feeds for product comparison search engines.

The primary caveat with the ‘possibilities’ of​ shopping engines is​ that the ongoing work in​ data feeds can be exhaustive while the benefits come with a​ price tag. The principle is​ very similar to​ Pay Per Click (PPC). When a​ customer clicks your link to​ check out your prices you will pay an​ advertising fee to​ the search engine.

If you provide a​ price that is​ competitive and have a​ reputation that is​ strong, the use of​ a​ shopping engine may make sense. if​ you are tentative about the use of​ a​ shopping engine you should investigate the finer details and see if​ this labor-intensive service can provide enough customers to​ offset the costs in​ labor and advertising.

Ecommerce is​ as​ ever-expanding and sometimes complex device that can be simplified in​ certain situations. it​ can also be highly complex, but useful if​ you have the time, resources, knowledge and drive to​ learn and apply ecommerce skills.




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