Does Keyword Density Still Matter For SEO

Does Keyword Density Still Matter For SEO

If you​ read back through older information on​ search engine optimization (SEO),​ such as​ information from 4-5 years ago,​ you​ will likely notice that keyword density played a​ crucial role in​ how a​ page ranked in​ the​ search engines. in​ case you​ are unfamiliar with the​ term,​ "keyword density" refers to​ the​ ratio of​ your target keywords to​ the​ rest of​ the​ words on​ a​ webpage. For example,​ a​ keyword density of​ 5% meant that 5% of​ all the​ words on​ a​ given page were your target keywords for that page.

Webmasters and SEO's (myself included) would spend a​ great deal of​ time analyzing pages trying to​ determine the​ perfect keyword density that would send our pages to​ the​ top of​ the​ search engines. Each engine had their "sweet spot" when it​ came to​ keyword density. if​ you​ could find that sweet spot,​ you​ were golden.

Unfortunately,​ those days are gone. So much of​ a​ pages ranking today is​ determined by FAR more than keyword density. Factors such as​ link popularity,​ link reputation,​ LSI (latent semantic indexing),​ supporting phrases,​ etc. all player a​ role in​ one way or​ another and to​ one extent or​ another in​ the​ ranking of​ a​ page. There are so many other elements in​ play that it​ is​ not uncommon for pages to​ rank quite high for a​ term that is​ not even on​ the​ page given the​ right mix of​ other factors.

So,​ does this mean keyword density is​ dead? Well,​ to​ some extent yes. Keyword density still plays a​ part in​ how a​ page ranks,​ it​ is​ simply that it​ is​ nowhere near as​ important a​ part as​ it​ was 4-5 years ago. in​ other words,​ if​ all other things are equal,​ the​ page that has the​ keyword on​ it,​ will outrank a​ page that doesn't,​ but just because a​ page has a​ high keyword density does not mean it​ is​ going to​ rank well in​ the​ engines.

When designing pages with SEO in​ mind today,​ I generally shoot for a​ keyword density anywhere from 3-15%. the​ density will generally depend on​ the​ amount of​ text on​ a​ page. I don't' sweat it. I want the​ page to​ read naturally. I also make an​ effort to​ include other "supporting" phrases in​ the​ page such as​ synonyms and other words or​ phrases you​ would expect to​ find on​ a​ page with the​ keyword I am targeting. This is​ becoming more and more important,​ but I'll cover that more in​ another article.

See you​ at​ the​ top!

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