Do You Need A Sexy Company Logo Or Would A Stinker Be More Effective

Do You Need A Sexy Company Logo Or Would A Stinker Be More Effective



Do You need a​ sexy company logo or​ would a​ stinker be more effective?
The debate over how much of​ a​ companys large reserves of​ spending power should be spent with greedy, oafish design agencies rages on and is​ not about to​ be resolved in​ this trite article, however we can suggest some alternatives to​ the usual company logo ideas and perhaps for once bad could be the new good...or something.
A company logo should make you stop and think...
How many times have you heard your design manager or​ someone from the marketing/advertising department going on about the need for a​ clever logo or​ a​ design that 'thinks outside the box'? In marketing terms this is​ met by much consternation by people with any sense of​ reality and nodding agreement from the rest of​ the clueless saps who pass off as​ the workforce these days .​
Thinking outside the box in​ this day and age is​ what all your competitors are doing .​
To move with the times we either have to​ think 'over' the box or​ get on a​ retro trip and think yourself back inside the box, now that everyone has gone outside to​ think.
A company logo should stick in​ your minds eye
Continuing with our theme of​ going back to​ basics in​ terms of​ logo design .​
The trend that is​ emerging and proving highly profitably in​ certain quarters is​ the 'so bad its good' theme .​
Easyjet, Pot Noodle, Tango, Spam.. .​
I'm thinking off the top of​ my head here but allthese brands once languished in​ obscurity and given a​ little bit of​ a​ trashy makeover have seen sales rocket .​
The same can be said for the previously unheard of​ Cillit Bang cleaning brand - design so off putting it​ makes you want to​ punch yourself in​ the face and with the most ridiculous name imaginable but hey whats happening, it's stuck in​ shoppers minds and bingo like groaning zombies they've bought the product without actually realising what it​ is​ and why they've just paid for it.
When good logos turn bad or​ how to​ undesign a​ logo
Built in​ obsolesence plays a​ big part in​ todays quick turnaround world .​
In a​ similar way to​ consumable products like mobile phones and cd players having built in​ components that only last a​ year or​ so before needing to​ be replaced by the latest model, cheeky graphic designers and logo designers have started to​ build in​ 'dated' fonts and styles that will make the company logo you spent 10,000 dollars on and proved a​ big hit at​ the time, look like a​ piece of​ bumfluff this time next year .​
Solution: Design it​ to​ be as​ bad as​ possible in​ the first instance and the vague whims of​ the fashion cognescenti shall sooner rather than later pronounce it​ a​ hit - meaning big time pay off for you .​
So there you have it​ in​ a​ nutshell, don't listen to​ your head when it​ says you are committing an​ atrocious mistake in​ combining stripes and polkadot patterns with some electric blue neon fonts, listen to​ your greedy heart and think of​ those filthy bank notes that will soon be piled up in​ your bank vault..




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