Do It Yourself SEO

Do It Yourself SEO

Does the​ whole idea of​ Internet marketing intimidate you? Are you​ thinking of​ hiring a​ professional? Well,​ we’ve got great news for you. It’s really not difficult to​ do search engine optimization (SEO) yourself – you​ can save hundreds of​ dollars,​ and get the​ same results as​ the​ professionals do. you​ will probably get better results from highly qualified professionals,​ but you​ should definitely perform these do-it-yourself actions first. Once you’ve done some of​ this kind of​ work it​ will be easier to​ determine if​ a​ professional is​ worth his/her salt.

Basic SEO is​ very simple and easy – all it​ takes is​ the​ willingness to​ put in​ the​ work. Once you​ know the​ ropes,​ it’s not that difficult though it​ can be time consuming. the​ content of​ your website the​ focus of​ what SEO is​ all about. Here are the​ top points to​ think about when you’re doing it​ yourself.

1. you​ will start by registering a​ domain name,​ which should reflect what your site about. Keep it​ short,​ as​ long as​ it’s somehow related to​ your site. Being more specific can help. you​ could choose to​ name the​ page after one of​ your products or​ services,​ for example. Another method is​ to​ get a​ sub domain of​ a​ popular domain. This will generally help you​ get indexed more quickly though it​ will not appear quite as​ professional to​ your visitors. There is​ a​ trade of​ here,​ sub domains are quicker (and generally cheaper),​ but domain names are more memorable,​ and,​ in​ the​ long run,​ better for your indexing.

2. the​ next thing you​ should look at​ is​ your page’s title (i.e. the​ HTML title tag),​ which is​ critical in​ letting search engines see what the​ page is​ about,​ and is​ the​ first item looked at​ by search engines to​ determine your relevance. you​ should put your most important keywords in​ your title tags – you​ don’t need to​ worry about singular or​ plural forms as​ search engines account for these changes in​ most cases. Whatever you​ do,​ don't call your home page ‘Home’ – make the​ title a​ mini-description of​ the​ page.

3. the​ two primary meta tags aren’t as​ important as​ they used to​ be,​ but the​ description tag is​ still used by some search engines to​ display information about your website to​ users and help them decide whether they’ve found what they are looking for. Not all search engines bother with this,​ though most will put some bearing on​ it​ (even if​ it​ is​ minuscule).

For very short descriptions the​ alt tag can be used. Alt tags let you​ describe an​ image or​ graphic file – they’re the​ pop-up descriptions that appear when you​ hover your mouse over a​ graphic,​ or​ when the​ graphic can’t be downloaded for whatever reason.

Text within comment tags is​ never displayed on​ the​ page – it​ is​ used by coders and designers to​ remind them of​ what that part of​ the​ page is​ for. Some coders used to​ put lots of​ keywords in​ the​ comment tags,​ so that they would be seen by search engines but not users,​ but search engines have now stopped paying attention to​ any text that isn’t seen by the​ user. Keep this in​ mind when trying to​ post invisible text (i.e. white text on​ a​ white background). This kind of​ behavior can get you​ banned from a​ search engine.

4. Having keyword density in​ all of​ your content is​ good,​ but keep in​ mind that each search engine has its own requirements when it​ comes to​ how many times that a​ keyword or​ phrase should be in​ the​ content for the​ page to​ be relevant. Somewhere between 5 and 8 percent is​ a​ roughly optimal level – but this isn’t always possible,​ and you​ shouldn’t force it. Don’t overdo it,​ or​ the​ search engines might mark you​ down.

5. Many search engines judge web page importance on​ the​ number and quality of​ incoming links from other sites. you​ should link to​ some related sites,​ but not too many. Don’t overdo incoming links either,​ and keep them related your site’s content. It’s also good to​ get sites to​ use your keywords as​ the​ text of​ these links.

If you​ follow the​ advice above,​ you​ can do it​ yourself and do fine. SEO,​ if​ done right,​ can keep you​ on​ top for as​ long as​ you​ want to​ be.

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