Do It Yourself SEO Ten Search Engine Optimization Tips Part 2

Do It Yourself SEO Ten Search Engine Optimization Tips Part 2



In the​ first article of​ this series I outlined five important steps in​ the​ optimization of​ any web page or​ website. Here are five more tips for those who want to​ make sure that their web pages are both user and search engine friendly.

6. Write copy that includes your keyword and search phrases at​ the​ beginning,​ middle and end.

If you​ want to​ write website copy that is​ search engine optimized,​ then you​ just have to​ follow good writing and presentation procedure. State clearly what you​ want to​ say in​ the​ opening paragraph,​ elaborate on​ your basic ideas in​ the​ middle section of​ your text and at​ the​ end summarize what you​ have said,​ reminding your readers with text that is​ similar to​ the​ opening paragraph. Be natural; don’t try to​ stuff your page with the​ keywords. if​ you​ read the​ page out loud and it​ sounds funny,​ then you​ have overdone the​ repetition of​ your search phrases and keywords. a​ density of​ 2% is​ considered to​ be OK. Thus in​ a​ 400 word page of​ text your keyword might be repeated eight times.

7. Place your keywords and phrases in​ the​ link text of​ your web pages

So far we have placed the​ keywords in​ the​ strategic places of​ the​ web page: the​ title,​ the​ description,​ the​ headlines and the​ body text. Now we have to​ see that the​ keywords are included in​ clickable link text on​ the​ page. Whenever you​ are linking to​ sub pages or​ other pages of​ your site,​ make sure that your keywords are included in​ the​ clickable portions of​ the​ links. Thus,​ instead of​ making a​ link that says “click here” for more information about bicycle accessories,​ it​ would be better to​ write: click here for more information about “bicycle accessories,​” with the​ keywords “bicycle accessories” being the​ anchor (clickable) text.

8. Install a​ navigation system that can be easily followed by search engines

One of​ the​ most important steps in​ getting more traffic to​ your site is​ to​ ensure that all of​ the​ site’s web pages are included in​ the​ search engine indices. Normally a​ search engine robot will visit the​ main page of​ a​ site and follow links to​ the​ other pages. if​ your navigation system is​ based on​ java script,​ or​ on​ images,​ there is​ a​ possibility that some search engine robots will not be able to​ follow the​ links and thus they will not pick up the​ interior pages of​ your site. One simple remedy for this problem is​ to​ build an​ additional text-link navigation bar and place it​ at​ the​ bottom of​ the​ page. This additional navigation bar will serve multiple purposes:

a. Helping the​ search engines to​ reach the​ interior pages
b. Putting your keywords in​ link “anchor text”
c. Reminding the​ user to​ go deeper into the​ site by repeating the​ navigation options again

9. Build a​ site map page or​ use the​ Google sitemap option

Getting all of​ your pages indexed is​ so important,​ that it​ is​ also prudent to​ take another step that will ensure that all of​ your pages are visited by search engine robots. a​ site map is​ a​ page that has text links to​ all of​ the​ pages of​ your site. as​ with a​ text link navigation bar,​ a​ site map serves multiple purposes:

1. it​ helps users to​ find what they are looking for on​ the​ site by providing an​ outline summary of​ all of​ your pages
2. it​ helps search engine robots to​ land on​ the​ interior pages

After your build your site map page,​ be sure to​ make a​ link to​ it​ from your home page and the​ other important pages of​ your website.

In addition to​ a​ normal site map page,​ you​ can also make an​ XML site map,​ upload it​ to​ the​ server and then register it​ with the​ Google site map tool. you​ can use a​ free online utility to​ create your XML site map at: http://www.xml-sitemaps.com/ and visit www.google.com/webmasters/sitemaps for more information. This process is​ easy to​ accomplish,​ and it​ will supply you​ with important statistical information from Google as​ well as​ help get all of​ your pages indexed.

10. Once your website is​ up and running concentrate on​ off-site optimization

So far all the​ steps that I have outlined are concerned with on-page factors,​ the​ parts of​ your website that are under your control. But your ranking in​ Google and other search engines will also be heavily dependent on​ off-page factors such as​ how many high quality sites link to​ your site. Unless you​ obtain a​ good amount of​ high quality links to​ your site you​ will not be able to​ compete in​ highly competitive search categories.

By far the​ best way to​ get links to​ your site is​ to​ first build a​ site that has valuable content. you​ should endeavor to​ build a​ site that is​ so “cool” or​ so unique,​ that other people will link to​ you​ without even asking you. of​ course this is​ easier said than done,​ but it​ should be what you​ are striving for.

The next best way to​ get high quality back links to​ a​ website is​ to​ write informative articles and get them published on​ other websites with a​ link back to​ your site. This process is​ known as​ article marketing and it​ not only helps to​ build incoming links,​ but it​ also builds your online reputation as​ an​ expert in​ your field.

Other common methods of​ increasing incoming links include submissions to​ important directories,​ participation in​ forums and careful trading of​ links with high quality websites.

If you​ follow the​ ten “do-it-yourself” search engine optimization tips that I have described in​ the​ two articles of​ this series then you​ will have taken a​ big step towards guaranteeing the​ success of​ your online enterprise.




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