Do It Yourself Search Engine Optimisation SEO Three Easy Steps

Do It Yourself Search Engine Optimisation SEO Three Easy Steps

Ranking high in​ Google’s search results can have a​ phenomenal impact on​ the​ success of​ your business.
You can either engage the​ expertise of​ a​ Search Engine Optimisation company,​ or​ if​ you​ have the​ time,​ there are some changes you​ can make to​ your website yourself.

Step 1: Keyword Research
What keywords do you​ think your customers would type in​ to​ search for your products or​ services? a​ keyword can be one word (e.g. “optimisation”),​ but multiple keywords or​ keyword phrases are usually preferred,​ because they are more specific and more likely to​ be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).

Write down as​ many as​ you​ can think of. Brainstorm with your team. Think of​ alternative words. Consider geographical phrases if​ they are important to​ your customer (e.g. “house cleaning Hornsby”). Also,​ get some ideas from your competitors’ websites. Try to​ make a​ list of​ 20-30 keyword phrases.

Choose the​ two keyword phrases you​ think would be searched for the​ most. But also remember,​ the​ more competition there is​ for a​ keyword,​ the​ harder it​ is​ to​ achieve top rankings. if​ you​ want to​ rank high in​ Google for the​ keyword “insurance”,​ you​ have a​ very long journey ahead. So try your best to​ select two keyword phrases that are the​ most relevant to​ you​ business but that are not vague nor competitive. It’s a​ good idea to​ have 2 or​ 3 words in​ each phrase (e.g. “wedding catering services”)

Once you’ve selected your two best keyword phrases the​ next step shows you​ how to​ make some improvements to​ your home page.

Step 2: Web Copy
Web copy refers to​ all the​ words or​ text on​ your website. Because content is​ king in​ the​ world of​ search engines,​ your keyword phrases need to​ be placed strategically on​ your webpage to​ convince Google that your content is​ highly relevant to​ those keywords. the​ more prominent they are,​ the​ better. (Keep in​ mind that as​ important as​ search engines are,​ customers come first,​ so make sure your copy also reads well.)

Here’s how you​ can increase each keyword’s prominence:

• Place your keywords in​ headings,​ preferably at​ the​ beginning of​ the​ heading;

• Include keywords towards the​ top of​ the​ page;

• Bold or​ italicise keywords where appropriate;

• Instead of​ having a​ link to​ another page that says "Click here to​ read more ",​ reword it​ to​ include your keywords,​ e.g. "Read more about our SEO copywriting Services".

An important tip is​ to​ also include these keywords in​ your HTML “title tag”. Use your content management system to​ make these changes yourself,​ or​ perhaps ask your web developer to​ do it​ if​ you’re unsure how.

Once you​ have fine-tuned your home page,​ consider adding new content,​ such as​ detailed descriptions of​ what you​ offer,​ FAQs and informative articles about your products and services. (If you​ don’t want to​ write these yourself,​ they can be located for free on​ the​ internet - do a​ search for “articles directory”).

It’s also good to​ bear in​ mind that search engines can only read text,​ not pictures. Often web developers embed words in​ images to​ look better for website visitors or​ use Flash for animation,​ but this is​ a​ major impediment to​ search engines.

Step 3: Linking
Each link from another website to​ your website (not from your website) is​ considered by search engines as​ a​ vote of​ popularity for your business and will improve your rankings.

But it​ is​ the​ quality,​ not quantity,​ of​ the​ links that is​ crucial. the​ other websites should be relevant to​ your industry,​ and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. in​ the​ same way your personal business network can have a​ significant impact on​ the​ success of​ your business,​ so too the​ online network you​ build on​ the​ internet.

Brainstorm all the​ relevant websites that could link to​ you,​ such as​ non-competing companies,​ and industry bodies and organisations. Write a​ friendly email to​ each describing the​ benefit their visitors would get in​ knowing about your business,​ and request them to​ create a​ link to​ your website. Most people will not respond first time round,​ so a​ follow-up phone call is​ usually required.

How do I monitor my results?
Monitor your rankings in​ Google over the​ next few months by typing your chosen keywords into the​ search box,​ and recording your ranking. Also look at​ your hosting reports to​ understand what search terms your visitors are using to​ find your website.

The above process can be also be repeated for each page of​ your website. Remember to​ keep updating your content,​ and continually increase the​ number of​ links to​ your website.

As you​ see your rankings climb you​ should see a​ corresponding increase in​ web traffic and a​ substantial increase in​ sales enquiries. Be sure to​ record the​ source of​ your customer enquiries,​ so you​ can measure the​ success of​ your marketing efforts.

Remember,​ if​ you​ measure it,​ you​ can improve it.

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