Deep Linking Strategies For SEO

Deep Linking Strategies For SEO

Linking is​ one of​ the​ prime areas of​ any SEO campaign and is​ considered a​ key concept that can drive targeted traffic to​ your website if​ done the​ right way. the​ good news is​ that Linking is​ effective and the​ bad news is​ that there are many aspects of​ linking that have undergone severe changes over the​ years.

One of​ the​ good aspects is​ that one single linking tip can put you​ way ahead of​ your competition especially where most webmasters think that all you​ need is​ a​ reciprocal link directory for gaining link popularity in​ some of​ the​ top search engines like Google or​ Yahoo. if​ you​ have already gone through the​ Google page rank update then you​ are aware of​ the​ fact that directories with hundreds of​ links are not happening any more. it​ is​ being treated as​ a​ negative tactic.

There was a​ time when content was supreme and then it​ shifted to​ design and other elements and it​ has come full circle back to​ content. Hence more and more people have started to​ focus their efforts in​ content. Let us look at​ a​ different perspective,​ maybe an​ example.

Hypothetically,​ you​ have a​ website with 500 pages of​ resourceful content. if​ you​ want to​ publish articles on​ multiple categories then the​ page number can go higher up. Now on​ the​ other hand if​ you​ have a​ website with 30 pages,​ you​ can expect it​ to​ grow to​ 500 if​ you​ keep publishing articles. Now each of​ the​ articles as​ well as​ the​ resource pages is​ live links to​ your web site. There are two ways by which you​ can get links to​ your website in​ a​ given situation and they are:

You can get a​ link for your home page as​ a​ part of​ an​ exchange for a​ link to​ one of​ relevant article pages on​ the​ site with whom you​ are doing the​ exchange.

The second option is​ deep linking. in​ deep linking,​ you​ will get a​ link straight to​ the​ particular page on​ your web site,​ which you​ are going to​ link them to. the​ question is​ how will it​ benefit you?

So let us look at​ the​ various benefits of​ deep linking:

1. This will make webmasters excited regarding linking with you/your site simply because you​ will be putting them on​ your web site and not on​ any low rank,​ shady website where people might not visit.

2. This will give a​ signal to​ other webmasters that you​ have studied their website carefully and completely and hence know where their link will fit on​ your website. it​ is​ any day better than a​ simple swapping of​ web site links. There is​ a​ more meaningful result associated with deep linking.

3. you​ will start to​ build link popularity directly on​ to​ the​ pages that are within your web site.

4. you​ will have the​ leverage and hence you​ will be in​ a​ position to​ ask for better links from different web sites. This means that there will be no dumping of​ links. you​ will also have the​ advantage of​ asking for links of​ importance from various webmasters.

5. Your links page will grow in​ value because it​ will not be crammed with links,​ it​ will now have only useful or​ relevant links.
6. These links will help to​ direct meaningful or​ targeted traffic to​ your website,​ which in​ the​ long-run will generate revenue and provide opportunity for many more traffic spikes.

These benefits are enough to​ keep your website ahead of​ competition and will not impact your Google page rank severely even when the​ next page rank upgrade is​ released.

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