Custom Web Design And Online Promotion Go Hand In Hand

Custom Web Design and​ Online Promotion Go Hand-in-Hand
Many new online business owners have misconceptions about custom web design .​
It's not only about getting your website up and​ running .​
It's about designing every aspect of​ your website - every nook and​ cranny - to​ lead your visitors to​ the​ ultimate end, a​ sale .​
Whether you plan to​ build a​ service-oriented website or​ offer many products, your site's design must have all the​ ingredients for​ success from the​ very start .​
Be sure the​ web designer you choose has an​ understanding of​ promotion as​ well as​ custom web design .​
Here are some features your site must have to​ survive among the​ Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a​ visitor arrives at​ any of​ your web pages (not only the​ homepage), he/she should understand what your site is​ all about immediately .​
You only have a​ split second to​ grab their attention .​
Make sure each web page has a​ powerful keyword-rich headline that will keep the​ visitor reading.
Graphics that Complement without Dominating the​ Web Pages
Every website needs a​ few graphics here and​ there to​ make the​ web design pleasing to​ the​ eye, but be sure your graphic design and​ logo design do not dominate your pages .​
You want visitors to​ read your page, not look at​ your graphics .​
So, keep graphics to​ a​ minimum, and​ use them only when they help to​ create an​ even reading flow on the​ page .​
Many sites use a​ pleasant newsletter style when there is​ much to​ read on a​ page, sprinkling graphics or​ photos throughout the​ text in​ a​ wrap-around sense .​
For logo design, keep it​ small and​ simple .​
There's nothing more annoying than waiting on a​ page to​ load because its logo is​ too big!
Keyword Rich Content for​ SEO (Search Engine Optimization)
Be sure your designer understands about SEO and​ keywords .​
Every page of​ your site should be designed with search engine promotion in​ mind .​
This means gearing your meta tags, link text for​ pages or​ in​ menus, headlines, image alt text contents, etc .​
to​ attract search engine traffic for​ the​ long haul.
Easy-to-Use Navigation
Be sure the​ navigation on your web pages is​ easy to​ use .​
Many visitors will not take the​ time to​ search for​ hidden links or​ to​ browse through a​ confusing menu .​
If ordering custom web design from a​ professional, write out on paper how you would like your link system to​ flow from page to​ page .​
If you have content, place visible, colored links within the​ text to​ give visitors a​ chance to​ click while reading .​
Have menu bars or​ links in​ the​ usual places - sidebars and​ top/bottom of​ the​ web page.
Promote your Website
Some design firms will offer promotion bonuses with a​ custom web design package .​
This benefits you because it​ helps you to​ get a​ head start on building traffic .​
You can take advantage of​ the​ design firm's skills and​ knowledge about Web promotion and​ search engine optimization .​
Don't forget to​ promote your website in​ every way possible .​
Print your site address on business cards, newspaper ads, letterhead, etc .​
Also, promote your site online using only targeted advertising.
Custom web design techniques and​ promotion are so tightly knit together that it's impossible to​ separate the​ two .​
Be sure to​ include both in​ your custom web design plans so you can see positive results from the​ start!