Custom Web Design And Online Promotion Go Hand In Hand
Custom Web Design and Online Promotion Go Hand-in-Hand
Many new online business owners have misconceptions about custom web design .
It's not only about getting your website up and running .
It's about designing every aspect of your website - every nook and cranny - to lead your visitors to the ultimate end, a sale .
Whether you plan to build a service-oriented website or offer many products, your site's design must have all the ingredients for success from the very start .
Be sure the web designer you choose has an understanding of promotion as well as custom web design .
Here are some features your site must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately .
You only have a split second to grab their attention .
Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.
Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages .
You want visitors to read your page, not look at your graphics .
So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page .
Many sites use a pleasant newsletter style when there is much to read on a page, sprinkling graphics or photos throughout the text in a wrap-around sense .
For logo design, keep it small and simple .
There's nothing more annoying than waiting on a page to load because its logo is too big!
Keyword Rich Content for SEO (Search Engine Optimization)
Be sure your designer understands about SEO and keywords .
Every page of your site should be designed with search engine promotion in mind .
This means gearing your meta tags, link text for pages or in menus, headlines, image alt text contents, etc .
to attract search engine traffic for the long haul.
Easy-to-Use Navigation
Be sure the navigation on your web pages is easy to use .
Many visitors will not take the time to search for hidden links or to browse through a confusing menu .
If ordering custom web design from a professional, write out on paper how you would like your link system to flow from page to page .
If you have content, place visible, colored links within the text to give visitors a chance to click while reading .
Have menu bars or links in the usual places - sidebars and top/bottom of the web page.
Promote your Website
Some design firms will offer promotion bonuses with a custom web design package .
This benefits you because it helps you to get a head start on building traffic .
You can take advantage of the design firm's skills and knowledge about Web promotion and search engine optimization .
Don't forget to promote your website in every way possible .
Print your site address on business cards, newspaper ads, letterhead, etc .
Also, promote your site online using only targeted advertising.
Custom web design techniques and promotion are so tightly knit together that it's impossible to separate the two .
Be sure to include both in your custom web design plans so you can see positive results from the start!
