Credibility One Of The Most Over Looked Items In Real Estate

Credibility One Of The Most Over Looked Items In Real Estate



Credibility One of​ the​ Most Over Looked Items In Real Estate
There are several different ways I​ built credibility.
First of​ all, like it​ or​ not, people make value judgements about you before you even open your mouth .​
Think about it .​
What preconceived ideas do you have about a​ bag lady vs .​
a​ movie star? You get an​ image but the​ reality is​ you don't really know anything about them .​
It is​ in​ your best interest to​ present a​ well-groomed professional image and​ make sure your staff members comply as​ well.
This professional image extends to​ the​ meeting location you choose, the​ marketing items you provide, and​ your presentation.
This is​ whether you want to​ borrow money, buy their house or​ sell them a​ home.
The first verbal message should be to​ gain rapport with the​ guests .​
I​ share that I​ have lived in​ the​ area for​ 10 years and​ I​ have kids in​ school .​
I​ establish credibility as​ a​ member of​ the​ community .​
We are in​ this together .​
if​ you lose, I​ lose - and​ I'm not gonna lose because I​ have a​ lot at​ stake.
The actual presentation sends one clear, consistent message such as​ you loan me money and​ I'll give you high interest payments .​
That's it .​
While I​ have other facets to​ my business and​ other interests, I​ do not waiver in​ my message.
Sending a​ straightforward message in​ an​ easy-to-understand way, to​ convey credibility because there is​ no small print .​
You let them know this is​ a​ simple program .​
These are the​ simple forms .​
This is​ the​ way it​ works .​
Period .​
Current action conveys credibility .​
I​ always mention one of​ my most recent deals which is​ usually that I​ bought and/or sold a​ property yesterday or​ within the​ last few days.
In my presentation I​ acknowledge their fears and​ openly address a​ big one when I​ show the​ slide that says, What Happens to​ my Investment if​ Alan Dies .​
They usually chuckle because they thought of​ that but didn't want to​ say it .​
I​ let them know that the​ corporation is​ structured to​ sell properties and​ their principle and​ interest will be paid as​ agreed .​
Talk about credibility .​
Have I​ not crossed all the​ T’s and​ dotted all the​ I's with this presentation?
Also, if​ you say you are going to​ do it, DO IT.
Someone might be testing you by loaning a​ small amount just to​ see if​ you are for​ real .​
Make sure you send them their interest check at​ exactly the​ agreed upon time for​ the​ correct amount .​
I've seen this happen time and​ time again where the​ lender comes back a​ couple months later with more money .​
Then a​ few months later they come back with even more money .​
You must prove that you are for​ real and​ that you do what you say.
If you break that trust, it's over.
Finally, I​ build credibility by being reachable .​
I​ have an​ office that they can stop by .​
I​ have an​ answering service that picks up my calls 24 hours a​ day, 7 days a​ week and​ relays important messages quickly .​
I​ have a​ web site where the​ lender can see what I'm doing and, they can send me email and​ I​ respond promptly.
Credibility is​ powerful.. .​
Learn to​ use it​ to​ your advantage.




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