Crafting Good Title Tags For SEO And Clickability

Crafting Good Title Tags For SEO And Clickability



It's amazing to​ me,​ the​ number of​ people who still do not take proper advantage of​ the​ power of​ the​ title tag. the​ title tag,​ is​ arguably the​ most important on-page factor in​ SEO (and much more as​ you'll soon learn).

If you​ happen not to​ be too versed in​ HTML coding I'll explain what the​ title tag is.

The title tag is​ found within the​ and tags of​ a​ webpage. It's format is​ as​ follows:

Your Page Title Here

The title tag is​ important for two very simple reasons.

1) the​ title of​ the​ page is​ given an​ enormous amount of​ weight by the​ search engines. it​ always has and it​ always will. It's of​ less importance today than it​ was 6 or​ 7 years ago,​ but it​ is​ still the​ most important on-the-page factor a​ page has. After all,​ it's sole purpose is​ to​ describe the​ page so it​ *should* be considered important.

2) the​ title tag is​ also used as​ the​ anchor text of​ your listing in​ the​ SERPs (Search Engine Results Pages). When someone visits a​ search engine and runs a​ search for one of​ your products,​ if​ one of​ your pages comes up in​ that search,​ it​ is​ the​ title tag that the​ visitor will see (along with a​ short description) and be able to​ click on​ to​ visit that page.

The problem is​ a​ LOT of​ webmaster's simply don't understand or​ make proper use of​ the​ title tag. Instead of​ name the​ page using keywords relevant to​ that specific page,​ they use their company name,​ etc.

Unless you​ are FORD,​ GE,​ or​ some other multi-million dollar company you​ should NEVER have your company name or​ website name (unless it's an​ SEO'ed website name) in​ the​ title tag. Are people going to​ be searching for your company or​ website name or​ are they going to​ be searching for keywords related to​ your product or​ service?

Let's look at​ a​ quick example from a​ real search I ran earlier today:

So a​ ran a​ search for "lawn chairs" clicked to​ page number two and there sitting at​ #14 is​ a​ site with the​ title "Brookbend".

Now,​ this particular site actually has a​ LOT wrong with it,​ but for now we'll stick to​ the​ title tag,​ or​ lack-there-of as​ this particular site's title tag actually just said "Untitled Document". as​ a​ result,​ Google replaced that with the​ name from the​ URL which Google will often do when a​ webmaster does something stupid such as​ this. ;)

As I said,​ this particular listing was the​ 14th listing for "lawn chairs". That is​ actually VERY good considering it​ doesn't have a​ title tag. Imagine what it​ could have ranked if​ it​ had actually made use of​ the​ title tag? Possible using something along the​ lines of:

*Beautiful Outdoor Furniture,​ Lawn Chairs,​ Patio Tables*

Think they may have been able to​ achieve an​ even better rank? I would venture to​ say yes.

Now,​ there is​ also a​ second problem with their lack of​ a​ title tag and that is​ that their listing in​ the​ search engine is​ simply "Brookbend". I don't know about you,​ but if​ I'm looking for "lawn chairs" I'm probably not going to​ click on​ a​ listing that just says "Brookbend". For one reason,​ it​ doesn't contain either of​ the​ search terms I used in​ the​ title. For another thing,​ it​ isn't very "clickable".

You see,​ a​ title tag should do two things. it​ should incorporate that pages most important phrases and it​ should make someone want to​ click on​ it. you​ will notice in​ my above example,​ for the​ title I used "Beautiful Outdoor Furniture...". That is​ because,​ while I wanted the​ keywords in​ there,​ I also wanted it​ to​ read well and entice the​ surfer to​ click on​ it. After all,​ it​ doesn't do much good to​ get a​ top ranking if​ no one clicks on​ your listing.

So,​ when you​ are designing your pages always remember to:

1) Decide on​ what that pages target keywords are
2) Incorporate those keywords into the​ title tag of​ the​ page
3) Make sure the​ title tag is​ enticing enough to​ make the​ visitor WANT to​ click on​ it.

Do the​ above three consistently and you​ will see the​ results in​ no time.

See you​ at​ the​ top!




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