Cosmopolitan Magazine Subscriptions The History

Cosmopolitan Magazine Subscriptions The History



It’s interesting to​ look back at​ the​ origins of​ Cosmopolitan Magazine, seeing their first subscription numbers (in the​ 25,000) range, into what it​ has become now. Its almost amazing how the​ content has evolved over the​ years--from a​ one-time family magazine back in​ the​ late 19th century--to what is​ now; a​ demographic exclusive to​ females.
Before cosmopolitan magazine experienced world wide success, the​ initial founders and​ editors (Schlicht & Field) went out of​ business only 2 years after the​ company’s launch. Only after E.D. Walker, an​ ex editor for​ Harper’s Monthly purchased the​ rights to​ Cosmopolitan magazine did the​ business really take off. He didn’t settle for​ the​ old way of​ doing things, with an​ innovative sense he introduced book reviews, serial fiction, and​ color illustrations to​ the​ magazine.
Only 1 year later after Cosmopolitans booming popularity, E.D. Walker sold the​ company to​ John Brisben Walker, who quickly employed some of​ the​ nation’s top writers. He went on to​ open a​ free correspondence school, which he had to​ retract almost immediately after only 2 weeks more then 20,000 people signed up.
Cosmopolitan magazine was later sold to​ William Randolph Hearst in​ 1905. He began to​ expand the​ magazine by employing top writers, and​ investigative journalists. Some of​ the​ best articles written came from the​ recruiting sense of​ William Hearst, he employed Alfred Henry Lewis, David Graham Philips, Ida Tarbell, Upton Sinclair, Sinclair Lewis and​ George Bernard Shaw, all who went on to​ write some of​ the​ most famous articles for​ their time.
As decades past, the​ magazine changed from strictly articles to​ short novels and​ stories, sales soared (1.7 Million copies in​ circulation) and​ over 5 million in​ advertising revenues in​ 1930. Cosmopolitan magazine proved to​ be an​ unbelievable success, after the​ Second World War magazine sales topped the​ 2 million mark. Unfortunately demand for​ the​ magazines content decreased in​ the​ 50s, circulation numbers crippled to​ just over a​ million, despite the​ reduced revenue cosmopolitan magazine subscriptions were still a​ profitable venture, even today Cosmopolitan is​ one of​ the​ most subscribed to​ magazines in​ the​ world.




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